eCommerce Design Trends of 2017

The development of eCommerce websites pose challenges as website design constantly evolves. eCommerce design trends of 2017, for example, have shifted from desktop web pages to mobile applications that people love to use regularly to shop. As user patterns change each year, new concepts are being introduced. eCommerce business owners and web designers alike cannot afford to get left behind from the latest developments. If you are looking for quick and easy ways to update your eCommerce store: then look no further.

What are the new eCommerce Design trends 2017?

It is no secret that the online business industry has become big business and that it continues to grow every day. Since eCommerce is dependent on user demands and new technologies, it is vital that your website is highly designed and should correspond to your customers’ idea of how it should look and work to their expectations. 

Make Your Focus Mobile Design

If before, designers had to build desktop pages that can be incorporated to mobile web pages as the trend of online shopping intensified, then web design takes a 180 degree turn. Starting in 2017, eCommerce websites are now prioritised by their mobile functionality. With the increased use of mobile phones and tablets: online shopping is now at a next level. Responsiveness and a great checkout, that works seamlessly on mobile, is one of the

With the new concept of mobile websites, the following aspects have been re-evaluated and incorporated to mobile designs.

ecommerce design trends 2017 hamburger menu

Hamburger Menu

More mobile websites are now using the hidden hamburger menu on the left. The popularity of hamburgers are expected to continue in the future. Desginers were first worried to use this menu, incase it led to a bad user experience. However, this year, Google and other leading sites are now using placing the hidden menu on the left side for easy detection of site visitors on mobile. Making it simple for 

Wide Screen Width

Mobile websites are designed in such a way that pages fill most of the horizontal space. As this pattern influences the desktop version of the website, users will see pages with smaller margins and more white space. The content almost fills the full screen width which results to larger images and text.

Large Icons, Buttons and Typography

Large prints convey an assertive and powerful message to customers. They create a huge impact on multiple aspects of user experience such as readability and mood. Typographies are now large and flexible to look great on all kinds of devices. Most websites are using full-page photo backgrounds, high quality vibrant photos and large icons to attract their customers. This technique helps build a strong brand identity and engage potential customers into buying your products and services

Cinemagraphs – the return of GIF

ecommerce design trends 2017

Animation has played a big role in digital interfaces. In 2017, eCommerce designs become more visual to help build more opportunities for customer engagement. Interactive designs such as rotating icons, cool buttons and Cinemagraphs grab user attention. Cinemagraphs are still photos with subtle repeating animations in GIF format and is one of the emerging eCommerce design trends. Animations and cinemagraphs give life to your otherwise boring website

Bright and Playful Colors

If in the past years websites were all about minimalism, this 2017, the latest trends experiment on bold and striking colors. Bright colors in eCommerce websites help create a positive shopping experience for customers. With the use of demographics, colors can be assigned to specific age groups and their user preference of the site. The explosion of bright and playful colors is set to continue this year and next.

Material Design

The Material Design motif for android devices was first introduced by Google in 2014. Since then, it has become a spontaneous way to lay out eCommerce mobile and desktop websites. The influence of Material Design is expected to continue and evolve this year as more and more sites tend to adopt its distinctive strategies such as the card-like lay out and responsive transitions to  establish their brand.


The integration of Artificial Intelligence into website designs is now becoming a trend as the demand for a personalized shopping experience increases. Bringing in digital assistants show how your business can innovate to serve your customers better. These chatbots are incorporated on websites to answer general queries on products and services from visitors who are often potential buyers. Many eCommerce platforms such as Shopify are now using chatbots that offer gift codes and shipping notifications in order to give customers the best shopping experience.

Custom Photography

Photos are primarily used to market your brand. Tailored-fit images are essential to properly convey your brand identity. Hence, authentic images are now becoming a trend in eCommerce as owners aim to provide their customer the best representation of their products. Not only beautiful large images are being displayed on home pages but original product photos are also uploaded to inner pages. Stock images will be used less and less as more brands aim to sell their products and services more effectively with customized photography.

Enhanced Security

Years ago, online security only seemed necessary after a system has been hacked and data has been breached. But with the emergence of eCommerce and the increasing trend of online shopping, cybersecurity has now been given importance. The malware attacks and data breach statistics of 2016 has led to the improvement of security measures for online businesses this year. eCommerce websites have incorporated the use of HTTPS-encryption to tighten security and give customers the confidence when shopping online.

We are half way through 2017 but more and more trends are emerging. The listed examples are expected to continue throughout the year but changes are to be expected as new customer demands arise. To ensure that customers get the best shopping experience from your brand, you need a designer that will constantly re-evaluate your current platform. Shopili is adept to the latest marketing shifts and eCommerce design trends to fully optimize your business’ potential. Visit Shopili today and get an expert to assist you with your website design.

Best Free Shopify Theme

When you run an eCommerce store, you will be more than aware of the fact that your design says a lot about your business, and ensuring that your design is up to scratch can mean that you are likely to attract more customers to your store and encourage them to make a purchase while they are there. If you don’t understand how to create themes yourself, then the great news is that Shopify has a number of free Shopify theme options that you can upload instantly – completely for free, and included in your plan.

There are many reasons why it is a great idea to upload a free theme – and one is that you don’t need to worry about hiring a Shopify designer to create your theme for you. In addition to this, your theme will be up and ready to use as soon as you like, and this meaning that you don’t have to waste any more time at the planning stage.

The benefits of choosing the best free Shopify theme for your store

In order to make sure that you attract the right kind of attention to your store at all times, you need to be able to choose the perfect design for your needs. It is vital to think about every single detail, from the colours that you choose to display, to the way that links are shown to make it easier for your users to click. In addition to this, it is important that your theme really reflects your store and what you choose to sell. If there is a clear and consistent message from your store, this will encourage people who visit to have a positive attitude towards it, which means that they will almost certainly want to stay and make a purchase. Not only this, but actually buying products is a lot easier if your design is up to scratch, and for this reason you should take the time to really stop and think about the theme that you are choosing to use for your store.

This blog will take you through some of the best free Shopify theme options available for you to choose from, meaning that you have an even better chance than ever before of making the perfect decision. It may take a little time to look through all of the themes, however you are sure to be glad that you made the effort when you reach the end of the process and an look back to see a perfect store that you have created.


brooklyn theme shopify

Designed with clothing stores in mind, this theme supplies a very simple design plus call to action – which means that visitors to your website are likely to be encouraged to go right into your store and make a purchase. The design is nice and clean, with nothing to distract attention from the task that you want your visitors to complete.


As you might have guessed from the name of this theme, simplicity is key here, and this means that your website will look elegant without having to worry about having all the fuss of a complicated design. You are able to make it your own easily with a great number of options that are available to you, and this gives you the freedom to really make your mark on the theme, even though it is one that has been ready made for you. You are able to use this theme on a mobile, meaning that this is great for those users who wish to make a purchase from a mobile phone or tablet.

Pop toy

If you are running a store that is aimed at children’s toys or clothes, then this design might be the perfect thing for your needs. The colours used on this design are beautifully soft and easy on the eye, and there is nothing to complicate the design that is available. Wonderfully childlike, this is the ideal theme if you want to deal with anything to do with children.


When it comes to the perfect theme for a fashion store, it is important that you are able to find one that can really allow your visitors to see all of the items that you have available in a way that makes them look incredibly attractive and pleasing on the eye. If this is something that you are searching for, then the Lookbook theme may well be the ideal thing for your needs. This design allows you to use sideways scrolling to work your way through the products, meaning that the store is incredibly responsive, and enjoyable to work your way through. The fact that the website is genuinely nice to use means that your customers are likely to appreciate their experience, which may well make them much more likely to return in the future.


There are a number of colours that you can choose from with this theme, and the recommended ones are blue, soft green and dark. This theme is perfect if you want to run a professional looking store with the option to have a number of different product categories easily displayed as a key part of your layout. If you are looking to sell a number of products, then breaking them down into categories in this way could make things much easier. This design gives you the opportunity to add items to product pages even when it has been published as live. If you are looking to use the product review app as a part of your store then this theme could be perfect for you, as it is supported.

New Standard

There is a lot to be said for minimalism, and many people find that this type of design is perfect for online stores as it means that the attention of customers is kept on the products rather than worrying about trying to navigate a complicated store, which can be quite off-putting if it is difficult. So, if minimal is what you’re after, then this theme is certainly the one that you need. Another great addition to this theme is the fact that it has options for mobile layouts, meaning that your customers are able to use your site no matter which device they are choosing to view it from.

Pop – Bone

This is a good theme to use if you’re thinking about selling anything to do with cosmetics or pharmaceutical products. The design is very simple to use, and comes with a section to feature products, so that if there is anything that you particularly want to bring to people’s attention, you will be able to do this easily. This is also a great way to make the most of featured sales, if there are certain special offers on in your store.


This design was originally made for stores that sell furniture, though of course it can easily be adapted to other types of stores, too. There are no background images in this design, and this means that your attention will be solely drawn to the product which is placed right in the centre.


If you’re looking for a look that is bold, and up to date with modern trends, then this could well be the perfect theme for you. The theme is aimed towards sporting stores, such as snowboarding or boxing, but you do have the option of using it for other types of products, too. Even if you don’t know all that much about store design, you will be able to make this your own with ease, thanks to the easy to use options that the store has available for you. There is also the option of adding a slideshow to your homepage, which means that you are able to really show off some of your products if you should choose to.


Everyone says that pictures paint a thousand words, and if you would like the photos of your products to be the main focus of your store, then this theme might be the perfect choice for your needs. Choosing this theme would mean that your visitors were immediately met by photos of the products that they might choose to buy, and this means that their attention would be drawn in just the right direction. There are a number of ways that you are able to customise this theme, meaning that you have the best possible control over exactly what your store looks like when it is completed.

Ultimately, it is clear to see that there are many different options when it comes to choosing a Shopify design. With this being the case, there is no need to worry about whether or not you have the ability to create a theme on your own – as there are enough free ones available to make sure that you are able to get everything that you need to meet your requirements. However, after you begin making sales, it is recommended that you upgrade to a more sophisticated Shopify theme, that is customized by Shopify experts. After all, having the perfect theme for your store really can make a huge difference, and you should see that this reflects in your sales figures at the end of each month.

Designing an eCommerce Logo For Your Store

When you run your own business, there are many things that you need to take into account if you want it to be a success. Because of this, there are certain important issues that might get side-lined along the way, and one of these issues is the eCommerce logo that you have for your store. If you think about some of your favourite brands – whether you know them from the high street or the internet – you are almost certain to be able to conjure up an image of their logo in your mind. Any good business will allow customers to do this – and you must be no different. The right logo can make a huge difference when it comes to attracting new business to your website, so it is vital that you take the time to think about what’s important, and the key considerations that you should make when you’re designing your logo. The tips below will help you to design something that will work for you and your business, and this means that you should notice an improvement in sales before you know it.

Take some time to research what eCommerce logo types already work for other companies

It is always good to have an idea of what you’re going for when you’re designing an eCommerce logo, and if you take the time to look at other companies who have great eCommerce logos you should find that you can get some ideas for yourself along the way. Don’t just think about the brands that you recognise instantly – have a look around some smaller online stores and see what works for them. By taking ideas and inspiration from the best of the best, you should find that you are able to design something that would work for you.

Don’t be afraid to re-work your logo ideas

Designing an eCommerce logo isn’t just about making one design and then sticking with it – it’s about making a prototype based on what you think will work, and then tweaking small things about it until it looks exactly right for you. If you design something that doesn’t work at all, you should never be afraid of starting from scratch, but if you look at your output and aren’t sure what is wrong then you could find the solution by just making a few simple changes to the design. Trial and error can often produce the best results, so don’t be scared to make changes if you don’t believe that what you’ve already made is perfect for your needs.


best ecommerce logo designs


Keep it simple

If a customer is confused by your logo, they aren’t going to want to stay on your website for very long. Although you may think that it would look fun and exciting to use intricate detail, different fonts and text sizes, and patterns, this may simply confuse the customer. The simpler the better, as your logo can then be understood right away even if only viewed for a short period of time.


Make it memorable and individual

Nothing’s worse than having a logo that looks too similar to that of another brand. At best, customers may get confused and not even notice your store in comparison to other similar logos. At worst, you risk getting sued for breach of copyright, which could be damaging to your company in the future. A good logo will stand out in the mind of your website visitors, meaning that they’re more likely to remember you and return to your eCommerce store again.


Advertise your USP to all who see your logo

Every company will have a unique selling point, and this is often what will be the first thing to attract visitors to your website. If you can, you should try to include this USP somewhere in your design. This may either be with a simple image or a tagline – either way, if people are able to see what they can get from you that they can’t from anywhere else, you are much more likely to gain their business.


Consider whether your design choice is appropriate

There are many different designs that you could choose for an eCommerce logo, but it’s important that you are sending out a message that complies with your brand as a whole. For example, if you’re selling electronics then you wouldn’t want a logo based around a beach theme – as it would be dissonant with your message. You should have a meeting with your store team and think about exactly what you want your logo to say. Once you have designed (or chosen) your logo, look back on the notes from that meeting and make sure that it meets the brief entirely. If it doesn’t, you should tweak your design until it is perfect.


Don’t rely too heavily on current trends

You want your logo to stand the test of time, and if you base your design upon current and short term trends, it may not do this. It is important to have a logo that will stay with your company in the long term, because it’s not good for business to change it as the new logo will not be familiar to your customers, so having one that will remain fashionable and on trend in the long term is incredibly important.


Think about the message you’re giving through colour

Although you may not think it matters what colour you choose for your logo, research has shown that, psychologically, different colours can give out different messages, and for this reason you need to make sure that you have considered the message that your colours might give before you make your final choice. Red, for example, could signify passion, love and danger, whereas black could show fear and luxury. There are many other colours that point towards different emotions and, although you shouldn’t base your entire design around this theory, it is certainly worth considering if there are certain emotions that you would like to avoid.


Ensure that your logo can be viewed on mobile devices

If you have a mobile version of your website, it is important that your visitors will be able to see your logo, too. Will it need to be resized if viewed on a smaller screen? If so, it is important that visitors will still be able to make out the detail and any text that might be displayed on the logo. You should also think about other places your logo might need to be displayed, such as letterheads, email signatures or even on printed clothing if you want company uniforms. One logo needs to be designed so that it would be able to fit perfectly onto all of these items.

Ecommerce logo design

Ultimately, if you take the time to consider your options before rushing ahead and creating a logo for your brand, you should find that you are able to design something that would work perfectly for you. The right eCommerce logo can not only bring visitors to your store, but it can also make sure that they wish to visit you again in the future – which is the key to good business. By considering your best options with regards to  eCommerce logos, you will be able to make something that advertises exactly what you do, and that is by far the best way to get the right kind of attention.


It is also worth remembering that time is money. So if you do find yourself stressing for too long over your eCommerce logo there are companies that specialize in professional logo design. This will eliminate the stress and guarantee you get the best logo for your store.