eCommerce Design Trends of 2017

The development of eCommerce websites pose challenges as website design constantly evolves. eCommerce design trends of 2017, for example, have shifted from desktop web pages to mobile applications that people love to use regularly to shop. As user patterns change each year, new concepts are being introduced. eCommerce business owners and web designers alike cannot afford to get left behind from the latest developments. If you are looking for quick and easy ways to update your eCommerce store: then look no further.

What are the new eCommerce Design trends 2017?

It is no secret that the online business industry has become big business and that it continues to grow every day. Since eCommerce is dependent on user demands and new technologies, it is vital that your website is highly designed and should correspond to your customers’ idea of how it should look and work to their expectations. 

Make Your Focus Mobile Design

If before, designers had to build desktop pages that can be incorporated to mobile web pages as the trend of online shopping intensified, then web design takes a 180 degree turn. Starting in 2017, eCommerce websites are now prioritised by their mobile functionality. With the increased use of mobile phones and tablets: online shopping is now at a next level. Responsiveness and a great checkout, that works seamlessly on mobile, is one of the

With the new concept of mobile websites, the following aspects have been re-evaluated and incorporated to mobile designs.

ecommerce design trends 2017 hamburger menu

Hamburger Menu

More mobile websites are now using the hidden hamburger menu on the left. The popularity of hamburgers are expected to continue in the future. Desginers were first worried to use this menu, incase it led to a bad user experience. However, this year, Google and other leading sites are now using placing the hidden menu on the left side for easy detection of site visitors on mobile. Making it simple for 

Wide Screen Width

Mobile websites are designed in such a way that pages fill most of the horizontal space. As this pattern influences the desktop version of the website, users will see pages with smaller margins and more white space. The content almost fills the full screen width which results to larger images and text.

Large Icons, Buttons and Typography

Large prints convey an assertive and powerful message to customers. They create a huge impact on multiple aspects of user experience such as readability and mood. Typographies are now large and flexible to look great on all kinds of devices. Most websites are using full-page photo backgrounds, high quality vibrant photos and large icons to attract their customers. This technique helps build a strong brand identity and engage potential customers into buying your products and services

Cinemagraphs – the return of GIF

ecommerce design trends 2017

Animation has played a big role in digital interfaces. In 2017, eCommerce designs become more visual to help build more opportunities for customer engagement. Interactive designs such as rotating icons, cool buttons and Cinemagraphs grab user attention. Cinemagraphs are still photos with subtle repeating animations in GIF format and is one of the emerging eCommerce design trends. Animations and cinemagraphs give life to your otherwise boring website

Bright and Playful Colors

If in the past years websites were all about minimalism, this 2017, the latest trends experiment on bold and striking colors. Bright colors in eCommerce websites help create a positive shopping experience for customers. With the use of demographics, colors can be assigned to specific age groups and their user preference of the site. The explosion of bright and playful colors is set to continue this year and next.

Material Design

The Material Design motif for android devices was first introduced by Google in 2014. Since then, it has become a spontaneous way to lay out eCommerce mobile and desktop websites. The influence of Material Design is expected to continue and evolve this year as more and more sites tend to adopt its distinctive strategies such as the card-like lay out and responsive transitions to  establish their brand.

Chatbots

The integration of Artificial Intelligence into website designs is now becoming a trend as the demand for a personalized shopping experience increases. Bringing in digital assistants show how your business can innovate to serve your customers better. These chatbots are incorporated on websites to answer general queries on products and services from visitors who are often potential buyers. Many eCommerce platforms such as Shopify are now using chatbots that offer gift codes and shipping notifications in order to give customers the best shopping experience.

Custom Photography

Photos are primarily used to market your brand. Tailored-fit images are essential to properly convey your brand identity. Hence, authentic images are now becoming a trend in eCommerce as owners aim to provide their customer the best representation of their products. Not only beautiful large images are being displayed on home pages but original product photos are also uploaded to inner pages. Stock images will be used less and less as more brands aim to sell their products and services more effectively with customized photography.

Enhanced Security

Years ago, online security only seemed necessary after a system has been hacked and data has been breached. But with the emergence of eCommerce and the increasing trend of online shopping, cybersecurity has now been given importance. The malware attacks and data breach statistics of 2016 has led to the improvement of security measures for online businesses this year. eCommerce websites have incorporated the use of HTTPS-encryption to tighten security and give customers the confidence when shopping online.

We are half way through 2017 but more and more trends are emerging. The listed examples are expected to continue throughout the year but changes are to be expected as new customer demands arise. To ensure that customers get the best shopping experience from your brand, you need a designer that will constantly re-evaluate your current platform. Shopili is adept to the latest marketing shifts and eCommerce design trends to fully optimize your business’ potential. Visit Shopili today and get an expert to assist you with your website design.

How To Find Instagram Influencers For Your Brand

Instagram marketing is one of the most current ways to get your brand out there. However many store owners find it difficult to know how to promote their brand correctly. Done wrong, this method can mean throwing a load of your advertising budget down the drain. But when done correctly, can put your brand on the map to hundreds or thousands of potential customers. At Shopili, we have put together a guide on how to find Instagram influencers; the correct way to reach out to them; and run a successful Instagram marketing campaign by using top influencers. Sound interesting to you? Read on for more.

finding instagram influencers for your brand

What Are Instagram Influencers?

Instagram influencers are influential power users  who have a large following. Not only do they have a large following, but normally they are specific to a certain niche. Which make them perfect to utilise for being a promoter or ambassador for your brand.

In this case study we are going to make our example a fitness fashion brand. Which, incidentally, is a niche we get many requests for help with at Shopili. 

The right Instagram influencer will help your potential customers make buying decisions through their posts. Each one selected should be unique to your field and product or service.

In other words, if you’re trying to find a social media influencer in the fitness niche, you may look to people such as:

  • Fitness coaches
  • Dancers, yoga teachers
  • Fitness and health bloggers who write for major recipe sites
  • Travellers who frequent great locations for photographs of your clothing

Why Does Instagram Influencing Work?

Instagram influencer is a powerful tool for many reasons:

  • Your chosen influencers will have a large number of followers already.
  • These followers are interested already in your niche.
  • Many might not have heard of your brand previously.
  • If they have heard of your brand, you are reinstating confidence in your products.
  • Users react better to things that are recommended by people they trust, then advertising.

Finding the right Instagram Influencers

The first step is finding the right Instagram Influencers for your brand. There are a few methods that you can utilise to help quickly find the right influencers. Let us round up the top 3 ways to find Instagram Influencers, which should hopefully provide some inspiration!

Using Hashtags

Through Your Competitors

YouTube

Instagram Influencers Are Good To Build SEO

At Shopili, we are obsessed with any eCommerce marketing expertise that can help our SEO profile. Afterall, nothing beats free traffic from Google. Instagram Influencers can build social signals and also links to your site. Which can help your store rank organically in search engines.

Top tip: Make sure to find out if your Instagram Influencers have a blog. A blog post with a link back to your store can really help your eCommerce offsite SEO.

How To Build A Relationship With Instagram Influencers

There are a few different things that you can approach your Instagram influencers to do for you. You can ask influencers to interact with your campaign by:

  • Guest blogging
  • Sponsored posts
  • Collaborate on an event
  • Becoming an affiliate
  • Asking for product reviews
  • Giving products to influencers

Each of these methods will suit different businesses in different ways. For Instagram our favourite method is the offer of a free product, in exchange for one or two posts using/wearing or documenting the product. This is because Instagram is a very visual platform. If you need something more in-depth and specific, such as a full workout video wearing your fitness products, you may want to offer sponsorship, which would include a fee set, on top of sending the  free goods.

There is no clear cut way to know what each user might want. Each Instagram user may have a different idea about what their platform is worth. Some may just be happy with a free product, others will want to combine it with sponsorship.  You will find most Instagram users with followings over 100K will probably be looking for a sponsorship fee, unless

A) Your brand can offer them recognition in the industry too.

B) They really love the look of your products.

C) They are not affiliated with any conflicting companies.

If you feel that many of your potential influencers are asking for sponsorship, which isn’t possible within your budget. You may want to take a look at social media micro-influencers instead.

What Are Micro-Influencers?

Micro Influencers are Instagram users in your niche, that may not have an extremely large following, but are on the rise. Micro Influencers are useful because they may not have had many collaborations before with brands. Many of the large Instagram Influencers get many emails per day, and also have lots of sponsored posts on their feed. This means their suggestions and recommendations may feel less “real” to an audience following them.

Micro Influencers can be just as rewarding as the large influencers, if the campaign is handled in the correct way. There recommendations do not reach as large an audience, but they are more likely to:

  • Reach an audience who sees their recommendations as extremely genuine.
  • More likely to collaborate with your brand.
  • Less likely to ask for a sponsorship fee alongside a product.
  • Have more brand loyalty and put your products over that of competitors.
  • Communicate more readily with their followers.

Need Help?

Shopili can save you time. If you feel that the reach out for social media influencers takes up too much of your time, our team can assist. We can compile a monthly list of influencers who have a dedicated audience, who have agreed to promote your brand and product! Why not get in touch now to see what we can offer to you. hello@shopili.com

Best Free Shopify Theme

When you run an eCommerce store, you will be more than aware of the fact that your design says a lot about your business, and ensuring that your design is up to scratch can mean that you are likely to attract more customers to your store and encourage them to make a purchase while they are there. If you don’t understand how to create themes yourself, then the great news is that Shopify has a number of free Shopify theme options that you can upload instantly – completely for free, and included in your plan.

There are many reasons why it is a great idea to upload a free theme – and one is that you don’t need to worry about hiring a Shopify designer to create your theme for you. In addition to this, your theme will be up and ready to use as soon as you like, and this meaning that you don’t have to waste any more time at the planning stage.

The benefits of choosing the best free Shopify theme for your store

In order to make sure that you attract the right kind of attention to your store at all times, you need to be able to choose the perfect design for your needs. It is vital to think about every single detail, from the colours that you choose to display, to the way that links are shown to make it easier for your users to click. In addition to this, it is important that your theme really reflects your store and what you choose to sell. If there is a clear and consistent message from your store, this will encourage people who visit to have a positive attitude towards it, which means that they will almost certainly want to stay and make a purchase. Not only this, but actually buying products is a lot easier if your design is up to scratch, and for this reason you should take the time to really stop and think about the theme that you are choosing to use for your store.

This blog will take you through some of the best free Shopify theme options available for you to choose from, meaning that you have an even better chance than ever before of making the perfect decision. It may take a little time to look through all of the themes, however you are sure to be glad that you made the effort when you reach the end of the process and an look back to see a perfect store that you have created.

Brooklyn

brooklyn theme shopify

Designed with clothing stores in mind, this theme supplies a very simple design plus call to action – which means that visitors to your website are likely to be encouraged to go right into your store and make a purchase. The design is nice and clean, with nothing to distract attention from the task that you want your visitors to complete.

Simple

As you might have guessed from the name of this theme, simplicity is key here, and this means that your website will look elegant without having to worry about having all the fuss of a complicated design. You are able to make it your own easily with a great number of options that are available to you, and this gives you the freedom to really make your mark on the theme, even though it is one that has been ready made for you. You are able to use this theme on a mobile, meaning that this is great for those users who wish to make a purchase from a mobile phone or tablet.

Pop toy

If you are running a store that is aimed at children’s toys or clothes, then this design might be the perfect thing for your needs. The colours used on this design are beautifully soft and easy on the eye, and there is nothing to complicate the design that is available. Wonderfully childlike, this is the ideal theme if you want to deal with anything to do with children.

Lookbook

When it comes to the perfect theme for a fashion store, it is important that you are able to find one that can really allow your visitors to see all of the items that you have available in a way that makes them look incredibly attractive and pleasing on the eye. If this is something that you are searching for, then the Lookbook theme may well be the ideal thing for your needs. This design allows you to use sideways scrolling to work your way through the products, meaning that the store is incredibly responsive, and enjoyable to work your way through. The fact that the website is genuinely nice to use means that your customers are likely to appreciate their experience, which may well make them much more likely to return in the future.

Supply

There are a number of colours that you can choose from with this theme, and the recommended ones are blue, soft green and dark. This theme is perfect if you want to run a professional looking store with the option to have a number of different product categories easily displayed as a key part of your layout. If you are looking to sell a number of products, then breaking them down into categories in this way could make things much easier. This design gives you the opportunity to add items to product pages even when it has been published as live. If you are looking to use the product review app as a part of your store then this theme could be perfect for you, as it is supported.

New Standard

There is a lot to be said for minimalism, and many people find that this type of design is perfect for online stores as it means that the attention of customers is kept on the products rather than worrying about trying to navigate a complicated store, which can be quite off-putting if it is difficult. So, if minimal is what you’re after, then this theme is certainly the one that you need. Another great addition to this theme is the fact that it has options for mobile layouts, meaning that your customers are able to use your site no matter which device they are choosing to view it from.

Pop – Bone

This is a good theme to use if you’re thinking about selling anything to do with cosmetics or pharmaceutical products. The design is very simple to use, and comes with a section to feature products, so that if there is anything that you particularly want to bring to people’s attention, you will be able to do this easily. This is also a great way to make the most of featured sales, if there are certain special offers on in your store.

Solo

This design was originally made for stores that sell furniture, though of course it can easily be adapted to other types of stores, too. There are no background images in this design, and this means that your attention will be solely drawn to the product which is placed right in the centre.

Venture

If you’re looking for a look that is bold, and up to date with modern trends, then this could well be the perfect theme for you. The theme is aimed towards sporting stores, such as snowboarding or boxing, but you do have the option of using it for other types of products, too. Even if you don’t know all that much about store design, you will be able to make this your own with ease, thanks to the easy to use options that the store has available for you. There is also the option of adding a slideshow to your homepage, which means that you are able to really show off some of your products if you should choose to.

Boundless

Everyone says that pictures paint a thousand words, and if you would like the photos of your products to be the main focus of your store, then this theme might be the perfect choice for your needs. Choosing this theme would mean that your visitors were immediately met by photos of the products that they might choose to buy, and this means that their attention would be drawn in just the right direction. There are a number of ways that you are able to customise this theme, meaning that you have the best possible control over exactly what your store looks like when it is completed.

Ultimately, it is clear to see that there are many different options when it comes to choosing a Shopify design. With this being the case, there is no need to worry about whether or not you have the ability to create a theme on your own – as there are enough free ones available to make sure that you are able to get everything that you need to meet your requirements. However, after you begin making sales, it is recommended that you upgrade to a more sophisticated Shopify theme, that is customized by Shopify experts. After all, having the perfect theme for your store really can make a huge difference, and you should see that this reflects in your sales figures at the end of each month.

A breakdown of Shopify pricing

If you have made the decision to use the Shopify platform for your eCommerce store, then it is very important that you understand the Shopify pricing system. This means that you can factor in the amount of money that you are spending with your other financial considerations when it comes to running your store, and this should give you the best possible chance of turning a profit in the long term future. It is important that you consider all of your choices before making your final decision, as there is a chance that the decision that you make now could have a huge impact on the long term success of your store.

**If you haven’t already, why not taken advantage of a FREE 14 day trial of Shopify by clicking on the banner on the right hand side of the screen**

Shopify pricing has a choice of five different price plans for its users, which means that there should be something to suit businesses of all sizes no matter what their needs, and this guide will help you to think about which price plan is right for you – and that should mean that you are able to make the perfect decision in the long term.

What are the different shopify pricing plans?

Shopify pricing

The Shopify pricing plans offered are Starter, Basic, Professional, Unlimited or Shopify Plus. Each one of the plans has different types of features that you are able to make the most of whilst running your store, and the more that you pay for your plan, the more powerful the tools are that you are provided with – giving you more and more options with what you are able to do. With so many different choices available to you, it can sometimes be difficult to make the perfect decision, but it is vital that you are able to do so as it is a decision that could have a drastic effect on your overall success in the long term.

Shopify Lite pricing

Cost: $9 per month

This plan is relatively simple, for those users who want to keep their store basic, and might not be expecting a huge number of customers – at least at the beginning while they get to grips with what eCommerce is all about. With this plan, you will have the benefit of being able to sell products on Facebook, and accept payments via credit cards – though there is a fee for accepting credit card payments. Not only this, but you can also use “buy” buttons on your website which will make it even easier for customers to make a purchase with your store. You won’t be given your own shopping cart, but the buy button may well be enough for your needs. This plan will deal with your invoices, too, meaning that it is one less thing to worry about – and it is certainly a great deal when you consider the amount of money that it costs per month for the membership, as you could probably earn this amount back in just a couple of sales.

This might be ideal for you if you’re new to eCommerce, and you’re just trying to start out in the industry and looking into Shopify pricing. It can be good to learn lessons about selling online, particularly if you only have a small and select number of products to be sold. If you make the decision to use this plan, you will only be able to have one staff account, but if you’re just starting out then you may well find that this is enough for your needs.

Shopify Basic

Cost: $29 per month

This is quite a big difference between the Shopify Lite option, and there are many additions with regards to the features that you are offered as a part of your plan. One of the main reasons that people choose this plan is because of the fact that they are able to upload unlimited products onto the store, which is a great benefit for those who may not be entirely sure about how many products they are going to be stocking. On this plan, you have the ability to offer discounts, which is great as it means that you have an additional way of encouraging customers to make purchases with your store. In addition, you have fraud analysis tools, which are useful to have. However, there are no gift card options, or the option to recover a shopping cart once it has been abandoned. With this plan, you are able to have two staff accounts which is a great improvement over the Lite plan. This is a good plan for businesses that want to sell lots of products at once, but who don’t want to make the commitment of paying for the Professional plan.

Shopify Professional

Cost: $79 per month

In addition to all of the features that are included in the previous plans, the Professional plan also includes abandoned cart recovery, reports and gift cards – which are a great addition to your business. Gift cards in particular are a fantastic option, as this gives you the opportunity to spread the word to more potential customers, and try to get more people buying products for your store. The ability to encourage customers to gift vouchers to friends and family should improve your outreach brilliantly. On this level of plan, you will also benefit from lower credit card fees, meaning that you save on every single transaction, and 5GB of storage which is a great improvement. This plan provides you with five staff accounts. The plan is ideal for businesses who need to sell lots of products and hope to expand quickly. The reports allow you to see how customers interact with the website, which gives you the opportunity to adapt it to the best of your ability. If you think that you’re going to get a large number of sales, then paying the extra for this plan could be worth it for the savings on credit card fees.

Shopify Advanced

Cost: $299 per month

Lots of the features from previous plans are advanced here, including more in depth reports, the ability to upload products easily and more effectively, and real-time carrier shipping. In addition, your credit card fees are even lower than in previous plans. This plan would work well for companies who would like the ability to add new products to their store regularly. You will get unlimited storage, which means that you can upload as many videos and photos as you like – both of which are certain to add to the user experience. You have 15 staff accounts on this plan, meaning that you will be able to make the most of a lot of support. If, however, this number of staff accounts isn’t enough for your needs, you will be able to get more by upgrading to the Shopify Plus plan, as detailed below.

Shopify Plus pricing

Cost: Quotes are made on an individual basis, so you would need to contact Shopify staff for more information about how much you would have to pay on a monthly basis for this plan to be added to your account.

With Shopify Plus, you are able to focus on the design of your store as well as the marketing aspect. Full hosting is provided, and there are no transaction fees – which is an incredible bonus above the other plans, particularly if you expect that you are going to have impressive sales figures. You get an incredible 200TB of storage, which would be difficult to fill, meaning that you’re almost certain to have as much space as you need for your store to be able to thrive. This plan would be ideal for large companies. This doesn’t mean that if you’re a smaller company you couldn’t make the most of this plan – as there is a lot to be said for things being automated, as this means that you would be able to focus on other aspects of your business.

Do I have to pay for domains?

shopify prices

The shopify pricing plans do not include domains, however you should find that the costs for these are relatively reasonable, and shouldn’t add too much to your yearly outgoings. You do need to make sure you consider this cost in your budget, though.

How much extra will I have to pay for apps and themes?

If there is something that you need that isn’t included in your shopify pricing plan, then you have the option of using the app store to make the most of what is available. You will find that a lot of the themes are free, which is enough for many companies, but the more powerful ones will cost money. Even with that being said, the most expensive of these themes is currently less than $200, and it is a one-off fee, so you might find that it is worth it as an investment into your company.

Making the final decision

The best way to make that final decision is to read through each of the plans, and consider whether it would be enough for your store. Choosing the right shopify pricing plan gives you the best possible chance of success when it comes to making a profit on your Shopify store, and this means that you can enjoy the success of this decision in the future.

The Difference Between Shopify & Shopify Plus

If you have taken the decision to use the Shopify platform as a basis for your eCommerce store, then you are certain to want to make sure that you are subscribed to the best plan for the needs of your business. With this being the case, there is a chance that you have considered Shopify Plus. Having the right plan means that you will be able to make the most of your sales, and maximise your profits, so it is important to know the difference between the plans that are available to you. Choosing the right plan involves weighing up the cost of the plan versus discounts on any charges that you may have been hit with on the free plan – and working out which would get you the best deal is by far one of the most essential things when it comes to picking the right choice for your own store. The great news is that many of the differences are outlined here in this blog, meaning that you can be sure that you are making the right decision for your store. If you would simply like to try it for free then follow this link for your free shopify plus trial.

 

Plus could save you money on your transaction fees

If you have a high number of sales on your store, you could find that any transaction fee will slowly eat away at your profits. With Shopify Plus, you can work at a 0% transaction fee, which should save you a lot of money in the long term. The cheapest transaction fee on plans other than plus is 0.5%, and this can add up quickly, meaning that a store with a large amount of sales could benefit from a plus plan. The Plus membership starts at $1000 per month, so if you are regularly spending more than this on your transaction fees for a free membership, then there is a chance that investing in an upgrade could help you to increase the amount of profit that you are able to make from your store. It can often be helpful to know exactly how much money you’re going to be spending each month rather than it depending on how many sales you make, as it can be a lot easier to keep accounts this way.

shopify plus advantages

Plus allows for simultaneous subscription and purchase options

If you have options in your store for your customers to subscribe to products, then Plus is a great option, as you will be able to offer this at the same time as a one-off purchase in your store. This means that customers will only have to go through the checkout process once, and therefore means that they will be more willing to complete the subscription than they would have been if they had needed to make two separate trips to the checkout to finalise each part of their purchase.

Use your custom domain at checkout

When you subscribe to a Shopify Plus plan, you will be able to use your domain for the whole of the checkout process, meaning that your customers will not have to switch to checkout.myshopify.com at any point during their purchase. Often, customers can be wary of any change of domain, as it can sometimes point towards an illicit website – and having the chance to use your own domain throughout the process gives you the chance to avoid this. It can make the whole checkout process seamless, rather than making your customer feel as though they are using two different websites to make their final purchase. This is a tweak that can ultimately look much more professional, and means that your website domain will be on display for customers to see at all times, meaning that they are absolutely sure about where they are buying from.

Use different currencies for payments

When you’re using a non-plus Shopify plan, you will only be able to accept payments in one currency. Sometimes, you may find that customers are wary about paying in a currency that they are not familiar with, and this means that they could be more likely to use a store that offers them a currency that they can understand immediately. The majority of customers will want to choose a shopping experience that is as easy and safe as possible for them, and if they are able to use their own currency it means that they know exactly how much they are paying – many customers won’t want the hassle of having to work out exchange rates. With Shopify Plus, you will be able to use up to three currencies, meaning that overseas customers can switch to whichever currency they feel the most comfortable with. The most common currencies to switch to are UK pounds, EU euros and US dollars, however the currencies that you eventually choose for your store are entirely up to you.

Shopify plus advantages

Get a success manager assigned to your store

Although you may have plenty of ideas for your store, you may find that there are certain things that you struggle with, and for this reason it is great to have access to a merchant success manager when possible. An outside input is often very valuable when trying to make a successful store, and with Shopify Plus, this is included in your plan, and this means that you will be able to contact them if you ever need any help to find solutions to various issues that you struggle with. You will also have the ability to contact a launch manager who will help with the initial start-up of your store – the most important time in the lifespan of your eCommerce business. You may find that their input is invaluable, as they will have plenty of experience and knowledge about how best to handle the process of setting up a brand new store. They also have great contacts in development partners, and will be able to remove any barriers to success that you may have experienced on your own.

Offer discounts to your customers

Shopify Plus is an excellent plan if you would like to be able to offer discounts to the customers who choose to shop in your store. There are a number of different discount methods that are used, including allowing you to make bundles of products, or add offers such as buy one get one free. In addition to this, Shopify Plus gives you the chance to offer different prices to different groups of people – so if you have certain clients who are VIPs on your store, they will be able to get their own special price on the products that you have on offer.

Make the most of an amazing storage limit

With Shopify Plus, you are given an amazing 200TB of storage, meaning that there is little chance that you will ever reach this limit. This means that you can focus on improving your store without having to worry about your storage, and this gives you the opportunity to put your energy into making improvements that will really give your store the chance to shine in the future.

Enjoy a higher API limit

If you would like to integrate apps into your Shopify store, then you may have worried about whether you would have the ability to do this without hitting your API limit. The great news about Shopify Plus is that this limit is high enough so that it is unlikely that you would have to worry about it at all. This means that you will be able to make it so that every bit of your store is completely integrated and working seamlessly, which is great news as it means that your store will be much easier to use and navigate.

Make the checkout process your own

With a normal account on Shopify, you won’t be able to customise very much about your checkout experience. With a Plus plan however, you will have the ability to control the CSS and javascript, meaning that you are able to optimise the process to the best of your ability.

shopify plus advantages

Be the first to know about new features

With a Shopify Plus account, you will have the option of trying out new features before members with a non-plus plan. In addition to this, you will be asked to be a part of the development process, which is certain to put you ahead of similar stores in your industry. With a Shopify Plus plan, you are certain to be amongst the biggest and highest rated stores on the platform, meaning that Shopify really will want to ensure that you have the best experience possible.

Conclusion

Although you may well be able to get everything that you need with a non-plus plan if you have a smaller Shopify store, you may find that the more you expand, the more you would like access to all of the features that the plus plans have to offer. With the personalisation options on Shopify Plus, you really do get the chance to make your store your own, and this could certainly be beneficial in the future.

The Importance of eCommerce Live Chat on your Store

 

When you run an eCommerce store, you need to ensure that your customers have the best experience possible – as this is what is going to make them come back to use your store time after time. With this being the case, one of the key things that you need to focus on is your customer service that you can provide while your customers are using your website, as this is what will help your potential customers if something should go wrong during their visit. The more satisfied they are with the service that you provide, the more likely they are to be satisfied with their experience overall, and this means that you can look forward to seeing them again soon. Not only this, but if your customers are happy with the experience that you have provided for them, they are also much more likely to recommend your website to other people – and word of mouth is always going to be one of the most important marketing strategies that you have.

One of the best things to offer your customers is eCommerce live chat – however this is something that many stores currently don’t have available. This blog will tell you about the reasons that live chat is so important, and exactly why it can bring more satisfaction to the people who visit your eCommerce store. So, if eCommerce live chat is something that you are currently thinking about offering, this should help you to decide whether it is something that would benefit your customers in the long term.

Customers like things that are convenient

Nobody likes having to make unnecessary effort to get what they’re looking for, and this is no different when you’re using a website. If something goes wrong, customers want to be able to deal with it quickly and efficiently, and this means that eCommerce live chat is a great thing to be able to offer when something does go wrong. Recent research has found that a significant 44% of website users claim that having this type of chat available is one of the most important things about a website, and with this being the case it makes sense to utilise it as an option for your own online store. The reason that it is so convenient is because somebody is there to help whenever you need them, at just one click of a button. It also means that there is no phone number to call, which means that customers do not have to go and get their phone whenever they wish to get in contact with anyone about the order that they are trying to place. It is also means that the customer service that they seek is likely to be free, and this might not always be the case with a phone.

eCommerce Live Chat

eCommerce live chat is likely to cost your company less than other types of customer support

Because live chat can deal with customer issues as and when they occur at any point in the buying process, it is likely to offer a more affordable solution to customer service. It means that your staff are likely to spend less time on the phone, and this type of support is much cheaper for you in the long term, as there are next to no running costs at all other than paying the actual staff who offer the support.

In addition to this, whereas a phone operator can only deal with one call at any time, a eCommerce live chat operator will be able to talk to multiple customers at once, meaning that provided your eCommerce store is of a reasonable size, you may only actually need one person to take care of all of the requests for help that you get. Thanks to the fact that multiple conversations can take place at once, you will find that waiting times are cut to next to nothing, which is much better than it would have been if your customers’ requests had been waiting in line at a call centre.

You will be able to increase the number of sales that you make

If a user is struggling with a particular aspect of using your website, you could find that they will stop trying to complete the sale unless they are able to get the help that they need in order to make the purchase. Because in this day and age we want everything as quickly as we can possibly get it, it means that we are often unwilling to wait any longer than necessary – meaning that immediately available eCommerce live chat is a very important thing to be able to provide for your customers. This means that there is always somebody on hand who will be able to walk them through every single step of their purchase when needed, and this makes it much more likely that goods will be bought at the end of the process.

Not only this, but whilst talking to customers, it is the perfect opportunity for you to recommend other products that you think your customers might like. There may be many things on your website that they have not seen, and this means that they would appreciate you recommending them. They may then choose to add things to their basket that they would never otherwise have even thought about, and this means that you will have made more sales at the end of the discussion.

You are likely to be able to inch ahead of your competition

Although there are many reasons that eCommerce live chat is a great thing to have on your website, the fact still remains that a large portion of businesses currently do not offer this, and this means that if you are able to provide a live chat service, you may be able to inch ahead of them and ultimately improve your own business when up against others in the industry. When you consider the reasons that customers like eCommerce live chat, you will see that it makes a lot of sense to provide this service when you can, as it means that the customers who come to your website will be much more likely to have a positive experience, and will therefore choose to remain loyal to you and your brand.

You will be able to gain great feedback about the usability of your website

When you have a service for your customers to talk to you about the issues that they face when using your website, you will find that you can see trends in the issues that come up time after time. There may be problems with your website that need to be fixed, and if you are able to use eCommerce live chat to bring these to your attention, you can get them sorted out as soon as possible. It gives you the chance to see what really annoys your customers about using your website – as there are bound to be some issues – and you will then be able to shape their experience into something more positive in the future.

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How to make eCommerce live chat work for you

Although there are many reasons that eCommerce live chat is the perfect option for you, simply adding it to your website isn’t enough. If you are adding chatting to the job description of a staff member, it is important that they are trained on how to respond to issues that arise, and this means that they will be able to deal with them in the best possible way.

Not only this, but you also need to think about the times during which your eCommerce live chat is available. If you simply use normal UK office hours, but you often ship abroad, you may find that a large portion of your demographic simply aren’t catered for, so it may be worth making sure that you have staff over different time zones so that your live chat can be covered at all times.

You should also make sure that your customers are able to fit the chat to suit their own needs. This could include things like changing the colour of the text, the size of the text, and even the size of the actual text box itself. Everybody has an idea of what a chat box should look like, and if your customers are able to change your chat box to suit their own needs, they are likely to get a much better experience from your service.

Ultimately, it seems to make a lot of sense to ensure that you have a good quality live chat service up and running on your website, as it can certainly be used to increase customer satisfaction which is likely to improve satisfaction with your website in the long term. In turn, this will boost your sales, meaning that your store will go from strength to strength, so when you consider just how simple it could be to install eCommerce live chat into your store, you are sure to see that it makes sense to add it as a feature if you can.

What is the best app for eCommerce live chat

To date the best application for eCommerce live chat on your store has to be Tidio and it has become the most popular app of its kind for a reason. It has all the functionality you would expect from a chat service with a lot more clever functions included. It will display a full list of the people currently visiting your store showing you where they are browsing from and even what language they speak. Unlike some apps Tidio is fully compatible for user’s browsing on a mobile and it is tailored to all makes and models so you will never miss out on closing that sale. Even if you can no man the chat 24/7 customers will be able to send you a message and will be instructed that you will get back to them as soon as you can.

eCommerce Live Chat

Another handy feature that Tidio offers which is great for interaction with the clients is the automatic message system. this is where a message will pop up to the client automatically to all clients. e.g after they have been on your store for 15 seconds a message will pop up saying ” Hello, can we assist you with anything today”. The Multi language support is phenomenal as it will display the conversation in the language of your client. To speed Up your response to your clients you can also see what they are typing live even before they have sent it so you will be able to answer a lot quicker than they will be expecting.

 

Designing an eCommerce Logo For Your Store

When you run your own business, there are many things that you need to take into account if you want it to be a success. Because of this, there are certain important issues that might get side-lined along the way, and one of these issues is the eCommerce logo that you have for your store. If you think about some of your favourite brands – whether you know them from the high street or the internet – you are almost certain to be able to conjure up an image of their logo in your mind. Any good business will allow customers to do this – and you must be no different. The right logo can make a huge difference when it comes to attracting new business to your website, so it is vital that you take the time to think about what’s important, and the key considerations that you should make when you’re designing your logo. The tips below will help you to design something that will work for you and your business, and this means that you should notice an improvement in sales before you know it.

Take some time to research what eCommerce logo types already work for other companies

It is always good to have an idea of what you’re going for when you’re designing an eCommerce logo, and if you take the time to look at other companies who have great eCommerce logos you should find that you can get some ideas for yourself along the way. Don’t just think about the brands that you recognise instantly – have a look around some smaller online stores and see what works for them. By taking ideas and inspiration from the best of the best, you should find that you are able to design something that would work for you.

Don’t be afraid to re-work your logo ideas

Designing an eCommerce logo isn’t just about making one design and then sticking with it – it’s about making a prototype based on what you think will work, and then tweaking small things about it until it looks exactly right for you. If you design something that doesn’t work at all, you should never be afraid of starting from scratch, but if you look at your output and aren’t sure what is wrong then you could find the solution by just making a few simple changes to the design. Trial and error can often produce the best results, so don’t be scared to make changes if you don’t believe that what you’ve already made is perfect for your needs.

 

best ecommerce logo designs

 

Keep it simple

If a customer is confused by your logo, they aren’t going to want to stay on your website for very long. Although you may think that it would look fun and exciting to use intricate detail, different fonts and text sizes, and patterns, this may simply confuse the customer. The simpler the better, as your logo can then be understood right away even if only viewed for a short period of time.

 

Make it memorable and individual

Nothing’s worse than having a logo that looks too similar to that of another brand. At best, customers may get confused and not even notice your store in comparison to other similar logos. At worst, you risk getting sued for breach of copyright, which could be damaging to your company in the future. A good logo will stand out in the mind of your website visitors, meaning that they’re more likely to remember you and return to your eCommerce store again.

 

Advertise your USP to all who see your logo

Every company will have a unique selling point, and this is often what will be the first thing to attract visitors to your website. If you can, you should try to include this USP somewhere in your design. This may either be with a simple image or a tagline – either way, if people are able to see what they can get from you that they can’t from anywhere else, you are much more likely to gain their business.

 

Consider whether your design choice is appropriate

There are many different designs that you could choose for an eCommerce logo, but it’s important that you are sending out a message that complies with your brand as a whole. For example, if you’re selling electronics then you wouldn’t want a logo based around a beach theme – as it would be dissonant with your message. You should have a meeting with your store team and think about exactly what you want your logo to say. Once you have designed (or chosen) your logo, look back on the notes from that meeting and make sure that it meets the brief entirely. If it doesn’t, you should tweak your design until it is perfect.

 

Don’t rely too heavily on current trends

You want your logo to stand the test of time, and if you base your design upon current and short term trends, it may not do this. It is important to have a logo that will stay with your company in the long term, because it’s not good for business to change it as the new logo will not be familiar to your customers, so having one that will remain fashionable and on trend in the long term is incredibly important.

 

Think about the message you’re giving through colour

Although you may not think it matters what colour you choose for your logo, research has shown that, psychologically, different colours can give out different messages, and for this reason you need to make sure that you have considered the message that your colours might give before you make your final choice. Red, for example, could signify passion, love and danger, whereas black could show fear and luxury. There are many other colours that point towards different emotions and, although you shouldn’t base your entire design around this theory, it is certainly worth considering if there are certain emotions that you would like to avoid.

 

Ensure that your logo can be viewed on mobile devices

If you have a mobile version of your website, it is important that your visitors will be able to see your logo, too. Will it need to be resized if viewed on a smaller screen? If so, it is important that visitors will still be able to make out the detail and any text that might be displayed on the logo. You should also think about other places your logo might need to be displayed, such as letterheads, email signatures or even on printed clothing if you want company uniforms. One logo needs to be designed so that it would be able to fit perfectly onto all of these items.

Ecommerce logo design

Ultimately, if you take the time to consider your options before rushing ahead and creating a logo for your brand, you should find that you are able to design something that would work perfectly for you. The right eCommerce logo can not only bring visitors to your store, but it can also make sure that they wish to visit you again in the future – which is the key to good business. By considering your best options with regards to  eCommerce logos, you will be able to make something that advertises exactly what you do, and that is by far the best way to get the right kind of attention.

 

It is also worth remembering that time is money. So if you do find yourself stressing for too long over your eCommerce logo there are companies that specialize in professional logo design. This will eliminate the stress and guarantee you get the best logo for your store.

Shopify Update: Free SSL Certificates On Every Store

Good news…Shopify have released a completely free SSL for every single Shopify store. You will see the update in the admin panel of your store. For the techno-phobes out there, you may be wondering what this means for your store. Well let us do a quick run down so you are in the know!

What is an SSL certificate?

The primary reason why SSL is used is to keep sensitive information sent across the Internet encrypted so that only the intended recipient can understand it. This is important because the information you send on the Internet is passed from computer to computer to get to the destination server. Any computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL certificate. When an SSL certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to. This protects it from hackers and identity thieves.

Activating SSL for your Shopify store:

You can activate SSL certificates in your Shopify admin to encrypt your online storefront’s content and publish it securely using HTTPS instead of HTTP. For example, if your store’s URL is http://www.boutique.com, it will be updated to https://www.boutique.com after you activate SSL certificates. Customers who use the original URL will be redirected to the encrypted storefront.

Having SSL certificates on your storefront lets you:

  • add a new layer of security to your online storefront by using HTTPS instead of HTTP
  • build customer trust by displaying the SSL padlock icon beside your online storefront’s URL.

If your online storefront displays content (including images, videos, or webfonts) that’s hosted somewhere other than Shopify, then you can verify it on the Domains settings page in your Shopify admin to make sure it doesn’t invalidate your storefront’s SSL certificate.

 

 

Update your domain’s sitemap

Activating SSL certificates for your domain can temporarily affect your website’s organic traffic. If you’re using webmaster tools to manage your website (like Google Webmaster Tools), then you can manually update your domain’s sitemap and notify search engines immediately when your storefront URLs change from HTTP to HTTPS.

This process is different depending on the webmaster tools that you use.

Google Webmaster Tools

This example shows how to update your domain’s sitemap using Google Webmaster Tools. If you haven’t used it before, you need to verify your Shopify domain first.

To update your domain’s sitemap using Google Webmaster Tools:

  1. Log in to your Google Webmaster Tools account.
  2. From the Search Console, enter your domain (including the prefix HTTPS://), and then click ADD PROPERTY.
  3. Click on the name of the domain that’s been encrypted using SSL.
  4. Click Crawl, and then click Sitemaps.
  5. Click ADD/TEST SITEMAP.
  6. Enter your domain’s new HTTPS sitemap (for example: https://www.your-shopify-domain.com/sitemap.xml).
  7. Remove your domain’s HTTP sitemap from its profile.

What happens if I do not?

If you do not update your site maps accordingly then search engines may not be able to understand where your domain is.

Already a client?

We sent out a newsletter to all of our clients to ensure that they are fully up to date on Webmaster tools. Therefore they were up to date straight away about the implementation.

 

Want to receive the same treatment? Sign up to our newsletter in the side bar to get FREE Shopify updates straight in your inbox. You can also follow us on Facebook and Twitter too.

Is eBay Selling Still Worth It?

Is eBay selling still worth it? A question most online sellers now ask themselves.Most of us will remember when eBay blossomed. The site was a pioneer of eCommerce. Making selling online accessible for the masses. We all probably remember the TV advert showing us how anyone could buy and sell anything from your home, even if it was an old rubber chicken. Selling the idea of one man’s trash, as another’s treasure. In it’s early days many entrepreneurs latched onto this dedicated shopping search engine and began small start-up businesses selling almost anything. Most businesses would simply buy in bulk and sell each item individually at a higher price. But in more recent years there has been a huge drop of people who operate like this, turning to a dedicated eCommerce store on a service like Shopify:  for good reason too. Let’s examine: Is eBay selling still worth the hassle in 2016?

Is eBay Selling Still Worth It?: Usage Fees

With every selling website, like eBay, there is always going to be some kind of fee to use the service they provide. After all, it puts your products in-front of potentially thousands of buyers.  However more and more eBay sellers are struggling to cope with the rise in fees. A quote from The Independent back in 2011 shows the woes of sellers even back then:

“Johnny Alexander, who has been running the eBay designer watch shop Planetwatch for the past nine years, said the fee increase had run his business into the ground. “I’m looking for a way out. I’ve been going to school to try and get another profession. They’re taking too much money. My profit used to be around £4,000 a month, but now I’m lucky if I’m making £1,500, and in London that’s not a lot to live on.”

The fees have continued to rise since then forcing many sellers to give up or find another way of distributing their products. Ebay did acknowledge this way back in 2013 but has not lowered fees enough to stop the fall of people selling on their site. Fortunately, for most, opening and working on their own branded store can be enough to save their business.

Is eBay Selling Still Worth It?: Stiff Competition

Anyone who has ever tried to sell on eBay will realize how stiff the competition is online. It is not getting any easier for small business owners, especially for those who are importing goods from the East to the West. Large factories and wholesalers are now  involved in selling directly on eBay. Meaning your suppliers are competing with you, with the very products you are selling. Making it impossible to compete with the price they are offering. All this makes it very hard to start or maintain a small business on eBay.

eBay also works like a search engine. It has a variety of ways of ranking different listings. Large eBay sellers seem to appear more often in the results than the smaller fish. Making it hard to stand out on the site. Especially when some sellers have been on there for over 10 years. Cheap items from China seem to trend above the rest. Also, the most popular way of filtering a search is “Price: Lowest to Highest.” Go figure!

There are ways to rank better on eBay search. But at a price. You can choose to get your listings highlighted, bumped up the page or have a company logo on it. However for regular sellers, this can get costly to perform on a multitude of products. Many sellers citing that eBay is far too expensive to make it worthwhile.

Is eBay Selling Still Worth It?: Getting Your Brand Noticed & Established

Running an online store takes passion. Many store owners want to create their own brand and work hard to give off the right impression to the correct market. In a sense, eBay does a really good job at making it a level playing field for  everyone. It is difficult to create impressive & customized looking listings. The shop function does not add much personality either. Though improvements have been made here, there is still much to be desired in terms of customization of a eay store. Therefore many shop owners eventually want to branch out and put their own stamp on a store. Especially if they are selling higher class or luxury branded items. That is when a Shopify store could be the next natural step.

Is eBay Selling Still Worth It?: eBay Is Rife With Scam Artists

is ebay selling still worth it?

There is a risk of getting scolded on eBay when selling. Unfortunately, as with every popular website, there is always someone looking to make a buck or two from someone else’s pocket. eBay is reliant on having a stream of happy customers that turn to their site over services such as Amazon & Google Shopping. This has led to the shopper being favored heavily when a dispute about a sale is raised. Untruthful buyers have cottoned onto this and “Item not received” and “Item not as described” cases have gone through the roof. Leaving some sellers with a very sour taste in their mouth as they lose both the money and cost price of the item too. Although eBay does lots too help sellers protect themselves, it is hard when the website is such a pull for scam artists.

Is eBay Selling Still Worth It?: You Only Sell Small Amounts

Although eBay has a huge potential within their large customer base. It is unlikely that someone will log on and buy more than one product from you. Although there is now the option to set up cheaper shipping rates and discounts for multiple product buys: the functionality is still rather clumsy and not clear whilst shopping. With your own eCommerce store, you can design eye-catching pop ups which state “spend £2 more for free shipping,”  or add a discount code. Also, you can suggest “add on” small purchases that will compliment their main purchase. A discounted laptop case could be displayed for example, when a computer is in their basket. This can really ramp up your revenue by just adding on smaller goods to a large purchase.

 

Is eBay Selling Still Worth It?: Re-marketing Opportunities

One of the most important marketing techniques any store can master is re-marketing. Especially if they are selling quality or well priced goods. Re-marketing involves collecting your customer data and regularly reaching back out to them with deals, new products or services. It may surprise you to learn that it is much easier to make a sale from an old customer, than to gain a new one. Re-marketing is very effective as the buyer already has an interest in what you sell and trusts your store. Trading on eBay makes it hard to have a re-marketing strategy as there is little opportunity to get customers to join a mailing list or send out branded email marketing campaigns.

Interested in learning more about eCommerce retention strategies?

Conclusion

So what does the future hold? Is eBay a no-go in 2016?

Although it seems like we have picked many of the negative aspects of eBay out. It is not all bad. eBay can offer instant access to an audience and sales can roll in right away. A branded eCommerce store takes a little more time and effort to get going.

Our point is, many sellers have chosen to simply open there own eCommerce store, and with good reason. Usage fees usually work out to be a lot lower than selling on eBay as your costs will simply be a domain name, and selling subscription. Completely dropping the listing fee per product. Shopify allows you to sell an unlimited amount of products on it for no extra cose. This is a huge benefit for people selling a large variety of product and makes an eCommerce store a lot cheaper month to month.

Having your own eCommerce store is also a great way to promote your brand,  unlike Ebay you can fully customize your website and send out the image you choose to. Importantly, attracting the right market for the goods you are selling. It is also easy to import your eBay items straight into Shopify with the eBay importer app.

Need help setting up or boosting sales on your new Shopify store? Don’t forget to get in touch with us at hello(@)shopify-seo.com today!

eCommerce New Year’s Resolutions 2016!

New Year means a new beginning for lots of people. With New Year’s resolutions on the forefront of the mind: whether it is a resolution to lose weight or learn a new language. Everybody has got their own idea of what they would like to achieve. For many eCommerce store owners, their resolutions will be business focused & and with good reason! It really is a great time of year for some big improvements and to rocket your Shopify store sales. Many eCommerce store owners might have found the festive season not to be as lucrative as they thought it would be. Others that did will always want to improve for next year. Well you now have a whole 12 months in front of you. We are going to run you through your eCommerce New Year’s resolutions for 2016.

Is everything running as smoothly as it should?

ecommerce new year's resolutions 2016

 

For many, looks are the most important aspect of an eCommerce site. Many Shopify stores put in a lot of money in getting designers to make things pop and sparkle so that they are fully content with how it looks. Unfortunately, the work does not end there in achieving the perfect website. Many store owners overlook how well their site actually runs. Its now time to put yourself in the customer’s shoes and sit down for a while to test your website thoroughly. Navigate yourself through your store like a customer to see if you can find all the broken or misdirected links. This can be boring and hard to swallow after you have spent so much, however there are many penalties if you do not. Not only will bad UX stop customers from clicking of your site, but from our knowledge from being Shopify SEO Experts we can assure you with the new updates to Google this year, it will damage your rankings too.

If you are worried your website is ranking badly in Google, click here for a free evaluation.

Even after Christmas & New Year, there is still time to get more sociable.

It is no secret that many eCommerce stores have used social media to advertise their business for many years, and with great success. However it is not too late for you to jump on the bandwagon and reap the many benefits that come with social media. The main channels (depending on your niche) you would want to be targeting are Facebook, Instagram, Twitter and Google +. Having a well structured and regularly updated social media can boost sales and strongly improve your websites SEO with social signals. If you would like more information about improving your social media presence on Facebook, click here to read more.

Improving your presence on search engines by focusing on your SEO

ecommerce new year's resolutions

As Shopify SEO Experts, an SEO campaign would obviously come somewhere in our eCommerce New Year’s resolutions. We regularly see how much eCommerce stores overlook the importance of SEO. We also know how much of a vital error this is, as ranking organically on search engines is one of the best ways of getting customers to your store. Unfortunately this is not something that you can achieve overnight which is why now is a good time of year to start working on your SEO and get your site ranking for those vital keywords. Would you like to read more blogs specifically related to Shopify SEO? Or perhaps you would like a free Shopify SEO audit to learn more about your store?

Knowing the importance of re-marketing

Countless studies have proven that it is far easier to get a existing customer to purchase rather than attracting a first time buyer to your store. Firstly they are already interested in your brand or what you have to offer. Secondly you have already built up the trust factor between you and the customer. That is so valuable when running a online store. Therefore it can be vital to work your re-marketing strategy and there are a number of ways of doing it. From sending out newsletters with clickable links to giving out vouchers with every order.

We have a number of eCommerce customer retention strategy tips.

Make a marketing plan

ecommerce new years resoluttions 2016

It is important to plan your whole year’s marketing plan at the beginning on January. It may sound daunting, but it really is the most efficient way. You have time to really think about what you are going to do for each event or holiday. Many people come up with great marketing schemes two or three days before the actual event and in most cases this is very little use. By planing your marketing schemes over the whole year you will have plenty of time to be strategic and plan for each one accordingly. This means you can get promotion codes out well in time for people to actually use them, send out emails to existing customers or even put vouchers in orders sent out a month or two before the event. For instance orders around December and January could include vouchers for valentines gifts if you are a jewellery company.

Keep your store looking up-to-date for your eCommerce New Year’s resolutions

When we suggest this to store owners, they sometimes seem quite startled by what we are saying. Counteracting that they paid a lot of money to have their store designed only a year or two ago. Unfortunately, like in fashion, things change and so does the world of eCommerce. Those product pictures you took 3-4 years ago may have looked good then, but they are starting to look a bit dated. You probably don’t need a complete website overhaul, just a few regular changes here and there will help keep your store looking fresh. Doing this will not only show customers you have a well maintained site but the search engines will see this too, thus helping you rank well.

Keeping your customer service to an A-class standard

Many eCommerce stores have had a poor record when it comes to customer service. However there has never been a more important time to keep a good reputation with your customers. As we have already explained, it is far easier to get a returning customer than it is to entice a new one. If they were to receive any bad customer service, they are far less likely to return to shop at your store. If you are reaching out on social networks (which you should be) angry customers have been know to try to contact you on here which can obviously look very unprofessional and harm your reputation. Also Google and other search engines are becoming clever enough to realize when good or bad things are being said about a site. A bit spooky and AI like, we know! So people writing negative feedback about your store could seriously affect how you rank on search engines too.