How To Find Instagram Influencers For Your Brand

Instagram marketing is one of the most current ways to get your brand out there. However many store owners find it difficult to know how to promote their brand correctly. Done wrong, this method can mean throwing a load of your advertising budget down the drain. But when done correctly, can put your brand on the map to hundreds or thousands of potential customers. At Shopili, we have put together a guide on how to find Instagram influencers; the correct way to reach out to them; and run a successful Instagram marketing campaign by using top influencers. Sound interesting to you? Read on for more.

finding instagram influencers for your brand

What Are Instagram Influencers?

Instagram influencers are influential power users  who have a large following. Not only do they have a large following, but normally they are specific to a certain niche. Which make them perfect to utilise for being a promoter or ambassador for your brand.

In this case study we are going to make our example a fitness fashion brand. Which, incidentally, is a niche we get many requests for help with at Shopili. 

The right Instagram influencer will help your potential customers make buying decisions through their posts. Each one selected should be unique to your field and product or service.

In other words, if you’re trying to find a social media influencer in the fitness niche, you may look to people such as:

  • Fitness coaches
  • Dancers, yoga teachers
  • Fitness and health bloggers who write for major recipe sites
  • Travellers who frequent great locations for photographs of your clothing

Why Does Instagram Influencing Work?

Instagram influencer is a powerful tool for many reasons:

  • Your chosen influencers will have a large number of followers already.
  • These followers are interested already in your niche.
  • Many might not have heard of your brand previously.
  • If they have heard of your brand, you are reinstating confidence in your products.
  • Users react better to things that are recommended by people they trust, then advertising.

Finding the right Instagram Influencers

The first step is finding the right Instagram Influencers for your brand. There are a few methods that you can utilise to help quickly find the right influencers. Let us round up the top 3 ways to find Instagram Influencers, which should hopefully provide some inspiration!

Using Hashtags

Through Your Competitors

YouTube

Instagram Influencers Are Good To Build SEO

At Shopili, we are obsessed with any eCommerce marketing expertise that can help our SEO profile. Afterall, nothing beats free traffic from Google. Instagram Influencers can build social signals and also links to your site. Which can help your store rank organically in search engines.

Top tip: Make sure to find out if your Instagram Influencers have a blog. A blog post with a link back to your store can really help your eCommerce offsite SEO.

How To Build A Relationship With Instagram Influencers

There are a few different things that you can approach your Instagram influencers to do for you. You can ask influencers to interact with your campaign by:

  • Guest blogging
  • Sponsored posts
  • Collaborate on an event
  • Becoming an affiliate
  • Asking for product reviews
  • Giving products to influencers

Each of these methods will suit different businesses in different ways. For Instagram our favourite method is the offer of a free product, in exchange for one or two posts using/wearing or documenting the product. This is because Instagram is a very visual platform. If you need something more in-depth and specific, such as a full workout video wearing your fitness products, you may want to offer sponsorship, which would include a fee set, on top of sending the  free goods.

There is no clear cut way to know what each user might want. Each Instagram user may have a different idea about what their platform is worth. Some may just be happy with a free product, others will want to combine it with sponsorship.  You will find most Instagram users with followings over 100K will probably be looking for a sponsorship fee, unless

A) Your brand can offer them recognition in the industry too.

B) They really love the look of your products.

C) They are not affiliated with any conflicting companies.

If you feel that many of your potential influencers are asking for sponsorship, which isn’t possible within your budget. You may want to take a look at social media micro-influencers instead.

What Are Micro-Influencers?

Micro Influencers are Instagram users in your niche, that may not have an extremely large following, but are on the rise. Micro Influencers are useful because they may not have had many collaborations before with brands. Many of the large Instagram Influencers get many emails per day, and also have lots of sponsored posts on their feed. This means their suggestions and recommendations may feel less “real” to an audience following them.

Micro Influencers can be just as rewarding as the large influencers, if the campaign is handled in the correct way. There recommendations do not reach as large an audience, but they are more likely to:

  • Reach an audience who sees their recommendations as extremely genuine.
  • More likely to collaborate with your brand.
  • Less likely to ask for a sponsorship fee alongside a product.
  • Have more brand loyalty and put your products over that of competitors.
  • Communicate more readily with their followers.

Need Help?

Shopili can save you time. If you feel that the reach out for social media influencers takes up too much of your time, our team can assist. We can compile a monthly list of influencers who have a dedicated audience, who have agreed to promote your brand and product! Why not get in touch now to see what we can offer to you. hello@shopili.com

The Advantages and Disadvantages of eCommerce Pay Per Click Marketing

eCommerce Pay Per Click marketing is a technique that is growing in popularity along with the increasing power of the internet, however this does not mean that it hasn’t been without its critics when compared with other methods of advertising that are available today. Many people aren’t entirely sure what eCommerce Pay Per Click (PPC) advertisements are and, to put it simply, they are the types of advertisements that you would expect to see in boxes when you visit other web pages – which are usually relevant in some way either to the website that you are currently browsing, or a website that you have browsed in the past. Advertisers choose to place their ads on specific websites that fit with their target audience, and in return the website owner is given a fee when the advertisement on their website is clicked on. If you’re unsure about whether this type of advertisement would be the right method to choose for your business, then you should take the time to consider the advantages and disadvantages as described below.

 

eCommerce Pay Per Click

Advantages of eCommerce Pay Per Click

1. Get visitors fast, at a set price. If you choose to use eCommerce Pay Per Click advertising, you will be able to set your own budget depending on the amount of money that you have to spend. If you are placing your advertisement on a website, you can say how much you would like to spend, and when your advertisement has been clicked enough times to spend this budget, it will be taken off the search engines until you decide to increase your budget again and add more funds to your advertisement. This is great, as it means that you are able to advertise knowing that you are able to afford it, without having to worry about going over budget at any time. It is a pay-as-you-go advertising technique, which may well suit small businesses who are just starting out in the world of advertising but who might not have a huge amount of money to play with.

2.  It gives your brand instant visibility. If you’re running a business that requires advertising, you will want to make sure that it is seen as much as possible so that you can get a higher number of visitors to your website. When you are using eCommerce Pay Per Click advertising, you can be sure that this is the case, as you will be able to make sure that your ads are seen by many people who are browsing the website that you are advertising on. Sometimes, potential customers will see the link to your company and will then find it manually rather than actually clicking on the advertisement that is on the page, which means that you get the click without having to actually pay for it out of your budget – so you should find that you always get slightly more traffic than you are actually paying for when using eCommerce Pay Per Click.

 

3. You can really target your audience. When you’re advertising, you get to choose the exact audience that will get to see the advertisements that you have placed. This is great, as it means that you’re not wasting money on groups of people who are never going to be able to benefit from your business anyway. For example, if you’re running a business that only ships to a certain country, people living in another country would not benefit from your advertisement at all – therefore you could prevent them from seeing it.
4. Retargeting is an eCommerce dream. Similar to being able to choose your own audience for the advertisements, you will also be able to set it so that the advertisements are shown to people who have visited your website in the past. This means that even if a click didn’t convert into a sale previously, you are exposed to them once again, and may have more luck the second time around. Continuous exposure to a brand is a good way to encourage potential customers to interact with that brand, meaning that this technique could bring with it excellent results.
5. Measured results. When you market using eCommerce Pay Per Click, you will be able to analyse statistics related to who clicks, the action that they performed after clicking, and ultimately how many of those important clicks actually resulted in a sale. This gives you an excellent chance of being able to see just how effective the advertising campaign is, and therefore you can decide whether it is a method of advertising that you would like to use in the long term.
If you have a website with a number of different pages, you may be able to display your own eCommerce pay per click ads on your website. This means that you could easily send users to another page, and you would effectively be paying yourself to advertise your own business, meaning that it would help to direct your traffic to where you want it to be, without you having to pay somebody else to send the traffic in the right direction.

eCommerce Pay Per Click

Disadvantages of eCommerce Pay Per Click

  1. Browsers & accidental clicks. When somebody clicks on one of your advertisements that you have displayed on a website, this does not automatically mean that they will turn into a customer once they arrive at the page. You may find that people click accidentally, and whether this is the case or not you will still need to pay for it, as it counts as one of the clicks that you had budgeted for in your plan.
  2. Click fraud. You may find that you are the victim of click fraud – which is where people who are competing with your company will click on your ads so that your budget runs out before any real customers have had the chance to find your link. This means that your entire advertising budget could potentially be wasted thanks to this, and therefore you could find that you hardly get any genuine clicks through to your website.
  3. Competition may be too high. If you choose to bid for keywords on a search engine, you could find that this turns out to be relatively expensive. If you are a new business, you might find that there are many other businesses who have been at the top of the industry for a long time, they may have a larger budget and a loyal following already, and if this is the case you may need to enter into a bidding war if you want to stand a chance of winning any of the keywords that you were hoping for. This may be bad news for you if you know that your budget is particularly low, as you may never be able to have the funds to actually compete properly with others in the industry.
  4. It is hard to master. If you want to target the right audience, you will need to learn plenty of information about keywords, how they work, and about eCommerce search engine optimisation (SEO). Although this may take time, which could mean that your advertising campaign is pushed back a little bit, learning things like this is certain to be of benefit to you in the long term, and this means that it is well worth taking the time to cement this understanding of exactly how the industry works.

In general, most disadvantages can be avoided by employing the right company to look after your eCommerce Pay Per Click campaigns. Choose carefully! There have been cases in the past of firms offering results to companies, but then never actually being able to deliver them as promised. This means that before you choose the firm that you would like to use, you should take a look at their history in the industry and make sure that they have solid results that they can prove they’ve achieved previously. Doing this will help to ensure that you are entrusting your advertising campaign upon a company with plenty of experience, as this is the best way to ensure that you get the best possible results. Firms who offer a realistic approach and goals, are much more likely to be genuine and trustworthy, so they would likely be a better choice when making the decision of who to hire.

eCommerce Pay Per Click

Conclusion of eCommerce Pay Per Click

Ultimately, although there are both positive and negative aspects of eCommerce pay per click advertising, the fact still remains that there are many companies who have had positive results from using this method to advertise their business and services. With this being the case, it is important that you take the time to understand the advantages and disadvantages, as you will then be able to make the decision with regards to whether it is the ideal advertising strategy for you to use.

Why Get A Shopify Marketing Expert to Execute Your Shopify SEO?

Search Engine Optimization can be a confusing business. Especially for those who are not experienced in the realms of digital marketing! From our experience, many Shopify store owners that come to us have a very varying level of knowledge about SEO and marketing. However, experienced or not. Both store owners come to ask a shopify marketing expert to get their work done. Why? Because (as I am sure you may agree) eCommerce store owners have lots of tasks to do day-to-day. Wrapping, packaging, customer service, product updates, stock updates, buying new designs, sourcing suppliers: these are just a few daily tasks to get through!

Therefore concentrating on your Shopify store’s marketing and SEO can sometimes be put on the back-burner. Even though most savvy businesses know that they need SEO, they can keep putting it off as they just do not know where to turn or what they are really paying for.

Many clients come to us bewildered by the amount of SEO options that are put before them. However for Shopify owners the choice is a little more simple. At Shopi SEO, we provid  a Shopify -specific expert service that is completely tailor-made to help Shopify users. There are also a whole host of other benefits to using a Shopify marketing expert for your store, rather than an ordinary marketing provider:

Which leaves us with the question, “Why Get A Shopify Marketing Expert to Execute Your Shopify SEO?”

1) We know the Shopify platform back to front

shopify marketing expert

At Shopi SEO, we live, breathe and dream Shopify! Meaning that we know the actual platform from back to front. Although an ordinary SEO & marketer would do a good job. We can do it more quickly and thoroughly. This results in a better service and result for our client! There are also several little SEO quirks that Shopify has. It can be very difficult for someone not trained on Shopify to spot. For instance, tags, duplicate content issues, and working with Shopify’s liquid code are crucial bits of knowledge we have to get the job done.

 

2) We can fix any Shopify SEO issues

As we stated, our team of experts are trained to spot even the most difficult Shopify SEO issues. Even if a marketer who was not designated as a Shopify Expert could spot the errors: fixes are not always simple. Many old school marketers and SEO agencies are used to working on self hosted websites. These are usually much different to a hosted platform like Shopify. Therefore they simply may not have the knowledge to really fix the problems that we can.

3) Tried and tested methods

Around 75 percent of the work that we do at Shopi SEO is trialing and testing new ways to help our clients gain more traffic – and sales too. In brief, SEO is not a factual science. Search engines do not tell us how they are going to rank a website. Therefore for SEO to work, needs constant time and attention to get right. Search engines and social media networks are always changing, and that means they need testing too! Take the new Instagram algorithm for examples. Hundreds of store owners that relied on Instagram for sales now have to completely re-evaluate their marketing processes. A big shock for many. However, we had the heads-up and were able to completely re-strategize for our clients before the change was even made. The result? They are miles ahead of the competition. Of course this is not the case all the time – but by having a Shopify marketing expert on your side, you are certainly giving yourself the best chance of success.

4) A whole host of Shopify information at our fingertips

 shopify seo experts

At Shopi SEO, we do not just help our clients about their SEO and marketing solutions. We also give them heaps of Shopify advice on all manners of topics. Whether a client needs a new Shopify design, or wants help finding that perfect app to fulfill a very specific criteria: we can help you. Think of us as a company you can always turn to with any of your Shopify problems!

5) References available from owners in a similar position to you

It can be difficult to really judge whether an SEO and marketing company is the right fit. They may be helping a multitude of businesses, that all specialize in different niches. Therefore their references cannot really help you make the right decision. For example, an SEO company who managed to rank “Hairdresser, Malmesbury,” is not a great decider. If you think about it, this is localized SEO  – whereas eCommerce tends to be National or even Global. Also your products tend to be more general. It is important to choose a Shopify Marketing Expert that knows how to make you stand apart from the crowd more than any other.

 Not on Shopify yet? Why wait? Click here to get started.

Alternatively if you would like some help from our Shopify Marketing Experts: do not hesitate to get in touch. Or perhaps you would like to begin with a free Shopify SEO audit?

How to Get Your Shopify Store Ready for eCommerce Christmas 2016

eCommerce Christmas advice from the experts: make the most of the seasonal period and make more money than ever.
If you are just thinking about your eCommerce Christmas strategy then you are already running late this year. Most top eCommerce stores will have been planning this time of year for the last couple of months already. Actually, many of them work year-round to make December their most profitable month. Why? Because Christmas is the most fruitful time of year for selling online. Fact. The Christmas period offers a massive opportunity for online shops, with more people shopping online than ever before. In the UK last year (2014), 40% of Christmas shopping was done online. Over twenty billion pounds was spent on eCommerce websites in the eight weeks leading up to Christmas and a further £810 million spent online on Black Friday alone! A huge opportunity for Shopify store owners to get organized and make a profit. However planning can seem a bit bewildering at times.
Don't worry, we have made eCommerce Christmas simple!
To make the most of these seasonal opportunities, your marketing plan is crucial and needs to cater for the month of December throughout the year. Plus you will want to think about ways to maximize the opportunities available after the season is over. You need to set the wheels in motion almost as soon as Christmas has ended. It may seem like lots of effort to plan for Christmas all year round. Therefore we have taken the time to give you a yearly strategy, that focuses on the run-up to Christmas, but also how you should be preparing throughout the year too. Getting you completely in the know for next year. You can print this guide out for your employees to study so they get a good idea of what they are gearing up for.
Key Tasks: June/July until September
Begin Christmas eCommerce Research
The summer in the Northern hemisphere can be quite a quiet time for online shopping, unless you sell holiday clothing or seasonal related goods. This is because many people are trying to save money for there impending holiday. Or the weather is nice so they are on their phone/computer less and hitting the shops more. Therefore you can take a bit more time to do some seasonal market research. 
If your Shopify store has been running for several years, you will have a good idea when demand is highest for your products. Take some look at last year's data. Where did most of your sales come from and what trended? 
If this is your first or just second Christmas in business, you may find it useful to look at Google trends to see when people start searching for gifts in your niche. This will show you the top months that your products will probably sell, therefore you can make sure to promote these to get more sales.

Onsite Optimization
The summer is also the ideal time to complete you keyword research and create and optimize your product pages. Onsite optimization is how users find your store through search engines. Without onsite optimization, it is unlikely that your store will rank in Google. However SEO is not a race, it takes a while for onsite optimization to take effect, and therefore you need to begin early to be in a strong position for Christmas. Need help with Shopify onsite optimization? We can help you there!

Get your Shopify blog in gear

Get a content plan together to rank for the terms people will be searching for when the holiday period arrives. It takes time for content to get ranked and appear on search engines, so don’t leave this too late! Create interesting and engaging articles around your subjects to rank highly on search engines, and also to entice real shoppers. This will really aid the health of your Shopify store too.

Optimize your Shopify store's mobile experience

Seventy-five percent of users now online shop on their mobile phone or tablet and this number is expected to keep on rising. To maximize any sales opportunities it’s vital your Shopify store is mobile friendly. Go through the complete purchase process on a mobile and tablet and fix any glitches now. You are risking around three quarters of your eCommerce Christmas sales if you do not.

Create your eCommerce Christmas marketing plan

Plan your Christmas based campaigns, choose which channels you will utilize, and map out exactly what will happen and when. Consider:

– What promotions, offers and sales you will run this Christmas period.

– What emails you will send and to what segments of your mailing list.

– When the website content, landing pages and banners need to be created or updated.

– What you will share on social media to engage your followers.

– What PPC adverts and social media advertising you will run.

– Any blog content you need to create on the run up to Christmas.

October

October is the prime month to make sure you summer plans get into check.

Kick off your planned eCommerce marketing campaigns

Now is the time to start rolling out your Christmas marketing campaigns, if you haven’t begun already. It is definitely not time to put up your Christmas holiday theme though! Prepping marketing campaigns should NOT include tinsel and sparkling logos in October. It just means that you, as a store owner, should be aware that people are already researching and buying their Christmas purchases and so now is a good time to run offers. The most “Christmas” it should get is to encourage people to get their shopping done before the rush. Google found that a quarter start their Christmas shopping before Halloween, with nearly half (48%) completing the majority of their shopping before Cyber Monday.

Build up your email marketing list and followers

Focus on capturing the details of those on your website and social media followers ready for Christmas. This is so you can market to them closer to the date. Try offering free delivery or 10% off the first order in return for email sign up or run a competition on social media. We love the Shopify application Soundest, which helps you set up re-marketing emails and sign up forms from just $14 per month. Perfect!


Update your delivery and returns information

Your delivery and returns info should be clear on your website in general, as it helps with conversion rates.

Read our full blog on improving conversion rates on Shopify here.

However at Christmas it is even more important to ensure your delivery and returns information is easily accessible and crystal clear. Shoppers are understandably more conscious of return policies and delivery timescales during the Christmas period, so reassure them that their purchases will arrive on time by including delivery times and costs on your product pages. Also try to give a gift returns policy too if you can.

Build website trust

Shoppers don’t want to take chances at Christmas time. It is a stressful period for many already. Make sure you have everything in place to reassure visitors that you are a trustworthy company with happy customers. Check your About page is up to date, encourage customers to leave reviews on your product pages.

November and December
Keep them coming back for more

In the upcoming period, the competition is extremely fierce. Now is the time to utilize the email marketing contacts you built up earlier in the year to keep your customers coming back to you with special deals, useful bundles or time saving offerings like gift wrapping.

Will you have a merry eCommerce Christmas 2016?
If you need any help with your SEO, content or more in 2016 then our Shopify experts will be ready and waiting to help you. We are certified Shopify marketing experts with years of experience when ramping up sales and visitors for our clients. From email marketing, to link building: we can aid you at affordable prices too. 

Shopify SEO for Beginners – A Guide

At Shopi SEO, we have many inquiries from a wide range of Shopify store owners. Many of them realize the importance of Shopify marketing and (obviously) want to draw more visitors to their store. However, not all of them have come across the term SEO before (otherwise known as Search Engine Optimization.) Therefore they do not fully understand the services that we provide. Others have a small understanding, but do not understand how Shopify SEO experts can really help them. That is why we have decided to do a simple “round up” to help explain Shopify SEO for beginners and how professional marketing services can grow their business. Thomas Jones, is a new ecommerce store owner selling baby clothing and he has (happily!) put us through the grill on all his queries. So without further ado:

 

Thomas – What exactly is SEO?

When you search for something on Google, do you wonder about how Google decides which results to bring up first? After all, Google is a business and wants to give their users the best result possible – otherwise we might start using Yahoo! instead. Search Engine Optimization is the process of helping a website rank higher in search engines such as Google.  Search engines use certain algorithms (measuring methods) to determine how relevant a certain website is to a search. Now Google does not tell us how their algorithms work, otherwise all the spam websites would be using underhand tactics to trick them. Therefore SEO experts have to consistently work out these algorithms, and in turn, modify their client’s websites to become algorithm friendly.

 

 

Thomas – That makes sense, so how does improving my SEO help my Shopify store?

The higher you rank on Google, the more visitors and sales you will get. It really is that simple. Most stores want to be on the first page of Google for search terms that relate to them. This is because many online shoppers do not shop past the first page. If you shop online yourself, you will realize that you probably do not click past page 2, unless you are doing some intense research!

 

Thomas – For my shop, which sells baby clothes, some really big stores come up like Amazon, Ebay and John Lewis on page 1. How can I compete with that?

Of course Google shows trusted and well known brands first. This is because their websites are:

a) Trusted

b) Aged

Google knows their users will have a good experience whilst shopping on their sites. Although you may not be able to compete with general terms such as “baby clothes,” we will be able to look into other search terms to rank for. This is called keyword research, and is the first steps of SEO. We won’t fully go into the details of keyword research (as this is something we will do for you) but a keyword we might look at for your brand is “boutique baby clothes uk.” The great thing about these specific, longer keywords is that the searcher usually has more INTENT to buy than the shorter terms anyway. Meaning conversions are normally much higher.

 

Thomas – I can pay for adverts to be on Google page one right?

Yes of course you can through Google Adwords. This may work to bring some visitors to your store. Though it has been shown that many users are prone to ignore adverts now. However many advertising budgets will soon run low as not every click will convert into a sale. Over time you will end up spending more money than you make when running a business on paid advertising. Organic search is a better investment, as when you begin to rank organically, you can be on Page one for a long time and not paying for clicks.

For instance, one of our clients used to spend £400 per month on advertising and get a 5 percent conversion rate. They decided to invest their budget into organic SEO instead and managed to secure a place on page one. Their organic rankings now pay for themselves and they have made more money than they invested into the SEO in the first place. SEO truly is one of the world’s best ROI’s.

 

Thomas – So what types of SEO options are there? Where do I begin?

If you have had absolutely no SEO performed on your Shopify store then you will need to begin with onsite optimization first. Onsite optimization is exactly what is says; the optimization of your physical website. There are many characteristics of your website that can be edited to make it more Google friendly. Many of the tasks are simply using research to input the correct titles and meta. Other tasks are more complex such as editing code and speeding up the website. You can find out more information about the work we do with  Shopify onsite optimization here.

Onsite optimization will help your Shopify store to rank higher, however a true SEO strategy needs ongoing work. Especially in a niche where many stores have been optimized well. How can you rank above the rest? This is where offsite optimization comes into play.

 

Thomas – Tell me more about offsite optimization

Offsite optimization is a monthly set of practices that help boost your site rankings. It is advisable that you have had full onsite optimization first before going ahead with this. Offsite optimization has one aim: to make your Shopify store more trusted and relevant in Google’s eyes. There are a number of techniques that we use to do this including link building and content marketing too. Obviously we cannot give our trade secrets away on how we get stores to rank so well, but we can say that we concentrate on getting authority from the right sources online.

You see, the one way Google ranks your website is to see how many other websites think you are important. If no one is linking to your website online, then your website will be deemed unimportant and will not rank well. Therefore back links are a crucial aspect of SEO. It also considers WHO is linking to you too. If Cosmopolitan links to your fashion website, it probably means you are an authoritative brand as that is a respected website. However if a rubbish spam site links to you, this will not pass on any authority. Not all links are created equally. It is important to get the balance of numbers of links, and quality of the links in the correct balance.

 

Thomas – How do I know what SEO services I need?

The best way to find out the SEO services your store requires is to ask us to perform a free Shopify SEO audit.

 

Last updated – 02/10/15, please email us your Shopify SEO questions and we will keep on adding to this list.

 

 

 

How To Build Ecommerce Trust For Your Shopify Store

The internet can be a scary place for potential shoppers which is why eCommerce trust is such an important part of owning an online shop. However it is a factor that many store owners do not address properly and therefore fail to convert visitors into sales. To put it into perspective, think about when online shopping first started getting big. Shoppers were worried (and rightly so!) about giving details such as names, addresses, credit card details to these anonymous stores online. Many shoppers (and eCommerce stores) were stung by fraudulent transactions in the early years as scam websites popped up to take advantage of these insecure details floating around the net. As it has become more commonplace to shop online, these worries have become less and less for many. There are lots of new laws in place, and ways to track a scheming digital footprint. This has helped to reduce the amount of online fraud.  Yet fears for shoppers have not disappeared completely! Online visitors are still wary about where they shop and who they give their details too. Therefore it is imperative store owners try and build eCommerce trust for their Shopify store.

 

What is eCommerce trust?

Ecommerce trust is a way of filling any potential customers with confidence if they are thinking of buying something from your Shopify store. It is about instilling the fact that your business is an established and solid brand that is not going to disappear from the internet once money has been exchanged. Obviously any online purchase has a certain amount of risk to it and you want to make your buyers feel as confident as possible.

 

Why do you need to build eCommerce trust?

No eCommerce trust means no sales, it really is that simple. Even if a customer would really like to purchase your product they won’t do it if they do not trust your store. It is vital to build eCommerce trust to enhance your conversion rates and turn visitors into customers! Here are some rules to follow to help you build eCommerce trust on your Shopify store:

 

1. Looks go a long way

A website visitor will usually decide whether to stay on your website or leave within the first 15 seconds. You have probably experienced it first hand yourself: Looking at a website and deciding that it does not seem “trustable.” Therefore, make you need to make your Shopify store really shine. Not only does this mean design, it also means functionality too. If the website seems too glitchy, looks unkempt, is still promoting a sale from 2013 and has bad content: you can kiss goodbye to those sales that you were hoping to make.  The best way to kit out your Shopify store is to get a premium theme that looks and feels professional. If you really want to impress you can hire a Shopify Expert to design you a custom theme.

 

2.Have contact information prominently on page

The number one sin that we point out on Shopify stores! Even if you want to keep your business, somewhat, online. An email address and registered business address is the very least that needs to be on the page. Ideally there should also be a phone number too – however, we know this does not work for every business model. If you have a physical shop alongside a Shopify store, shout about it! Post pictures on your store on your “About us” and “contact” pages too. This is probably the most reassuring signal you can provide to an online shopper.

 

3. Keep and up-to-date blog or don’t keep one!

Blogging is vital to SEO. It provides new and fresh content for the Google bots to scan, providing keywords, search times and shows your store is still “alive.” We are huge fans of blogging, however if your last blog post is from 2012, you may want to rethink publicizing that. There is nothing worse than visiting a website and getting the feeling that it has been neglected for so long. It definitely does not fill the customer with much trust that the business is even still alive. If you cannot keep on top of your blog, at least hide it away from the homepage.

shopify security for ecommerce trust

4. Keep security levels high

Security is imperative for any e-commerce website so first and foremost, any transaction on your eCommerce store must be 100% risk free. That is the beauty of Shopify, it ensures a secure check out with a range of options as your payment gateway.  For additional trust, obtain an SSL certificate from your domain provider. This encrypts customer data and secures it too.

 

5.  Use social media

Another way to show that your brand and business is kicking is to use social media. Make sure to post an update every single day if you can! Even if it is not completely brand-related, anything that interests your target audience is fine to use (within reason). No one wants a constant stream of sales on their social media anyway. The point of updating your social media frequently is purely for eCommerce trust and brand establishment. It will show that you want to interact with your customers and build relationships online too. It also adds another way for the customer to communicate with you about their order.

 

No time for social media? Need some social media marketing help? We can manage and market your Shopify store for you! It’s cheaper than you think too.

 

6. Get customer reviews

 

Customer reviews are one of the most compelling ways to gain eCommerce trust. There is nothing like a thorough testimonial to get people to trust your Shopify store. It is so easy to implement with the Shopify reviews app, available in the Shopify app store. You can simply and easily reach out to your customers and offer them an incentive like a discount code to encourage them to leave a review. Even if all your reviews aren’t perfect, this actually makes your store look MORE trust-able. Glowing 5 star reviews on absolutely every product is unbelievable and also untrustworthy.

 

7. Don’t leave unexpected charges until checkout

Abandoned shopping carts are a huge issue when it comes to Shopify. The number one reason for abandoned carts is that the customer incurs unexpected charges at the end of their checkout. Therefore it is extremely important to demonstrate all the taxes and delivery charges right at the beginning. Otherwise you are likely to appear “scammy” and to lose the sale completely.

 

Need some help with your Shopify SEO, or other eCommerce woes. Our team is ready and waiting to help you! Shopi SEO are the number one, trusted Shopify SEO experts and have a proven track record. Why not start with our FREE Shopify SEO audit to see how your store matches up?

Top Tips on How to Boost Facebook Page Reach

Many online businesses are tearing their hair out over Facebook page reach at the moment. They social media giant has slowly changed the Facebook news feed algorithm. In turn this means that posts from business pages are not shown to users as often, meaning for many, less sales and brand visibility. Unfortunately it seems that Facebook have made the executive decision to make some money from businesses that have built up their Facebook pages.  As annoying as it is for those in eCommerce, who can blame them? Over the last few years businesses have made millions just by having a good social media following, all for free. Not only that, but the network want the Facebook experience to be more user friendly, rather than just being bombarded with advertisements. We examine why Facebook page reach has been restricted and how you can boost your Facebook page reach for free without turning to paid adverts. Get those viewers, visitors and sales back with our boosting facebook page reach tips! The good news is, you will be ahead of the competition if you do.

Why has my Facebook page reach dropped?

Facebook page reach

The deterioration of Facebook page reach in recent years for a popular brand.

 

When Facebook first introduced fan pages, it was easy for any “liker” to see updates from the page. Updates would be displayed on the news feed of nearly every user that had liked the page. This meant businesses were able to use a solid social media plan to ramp up engagement and get their products going viral. However over time, Facebook realized that the network was at risk of becoming cluttered by marketing and they had to make changes to keep the user experience a good one.  A bad user experience means that users could potentially change to other social networks such as Twitter.

Facebook therefore introduced a new news feed algorithm to stop the posts from Facebook page’s appearing everywhere. This algorithm works by showing only the stuff they think the user will enjoy viewing on their news feed. According to Outbound Genie, when someone visits Facebook, there are on average 1,500 posts that they could be shown and Facebook gets that number down to just 300. The algorithm therefore halted Facebook page reach. Unfortunately many businesses that relied on the social network to gain visitors and customers, had to think again about their marketing strategy.

 

How does Facebook page reach work now?

If you are wondering how Facebook decides what is shown, then well done, because this is the first step to success. How do you make sure that your brand is in the 300/1500 updates that are shown? The trick is to learn a little about how the Facebook news feed algorithm works, and also how to manipulate it.

Although Facebook (like Google) keep quite quiet on exactly how the news feed algorithm works, us experts (from trial and error) definitely know a thing or two for sure:

 

Promotional posts will not be shown:  As we addressed previously. Facebook does not want the network to become a website full of advertisements. This is because users do not want to be constantly sold to when browsing online. If you share content with the primary goal of getting a sale, expect it to perform poorly in the news feed. You will definitely not improve your Facebook page reach if every post is promotion or sales. Make your content varied, fun and engaging.

 

You are more likely to show up with people who have recently interacted: If someone has recently interacted with your Facebook page, you are more likely to show up on their feed again. Facebook looks at the last 20-30 posts that someone has liked, and will tailor their feed accordingly. Therefore if you have a particularly popular post, it is worth posting again fairly quickly to take advantage of the engagement that you have acquired.

 

The more people like, the more people will see: Obviously you want as many people as possible to like and comment on your posts. This is also really important to improve your Facebook page reach too. When others like and comment it shows Facebook that the post is newsworthy. Therefore it’s more likely to be shown in other news feeds. It is imperative that you are really working hard on your content to make it interactive. If you do not, there is a chance your page will get completely lost.

 

Time decay: It goes without saying that older stories are less likely to show up in a news feed. This is very dependent on the Facebook user. If they login and scroll their newsfeed often, then Facebook will look for new stories to show them. If they do not log in very often, they may show your post from a couple of days ago. Get to know your audience and their social media habits to find out just how often you should be posting.

 

You post a photo with every update: There was a time when Facebook marketers believed that posting a photo with every update was a sure-fire way to maximize engagement. Unfortunately this has turned out to be less than true. In fact some pages find that posts with too many photos can actually be penalized too. Many Facebook marketers now think that varying your posts is the best strategy possible. The rule of thumb is.

  • Do not use a picture in every post.
  • Do not link in every post.
  • Use a nice variation of pictures, videos, text only and links intermittently.

 

 

Some extra tips to help your Facebook page reach

  1. Ask questions or opinions

The best way to enhance engagement online is to ask for opinions. For eCommerce brands this could be a simple comparison of two of the store’s products. Ask your customers which one they would choose. Or maybe get them to pick which discount they would prefer this week. Would they like 10 percent off store-wide or free next day delivery?

2. Upload any videos to Facebook, not just You Tube

If you use video to promote your brand a lot, do not just link to You Tube. It may be tempting to get more views on one network, but it is best your video is seen in the first place. Facebook will always favour content that is hosted on Facebook. Therefore it is important to upload it directly.

 

3. Keep it short

Shorter posts seem to get more Facebook page reach than longer posts. Keep it short, sweet but compelling.

 

4. Post between 9pm – 10pm 

These are the most active times on Facebook especially for 18 – 24 year olds. Make sure to post within these times to get the most engagement possible.

 

Should I use advertisements to boost my Facebook page reach?

Facebook page reach

The answer to this depends on your business budget for advertising. However Facebook advertising can work out fairly cheaply if you optimize your adverts correctly. We recommend to our social media clients that yes, they should put aside some money for Facebook advertising. Why? Well if you want to promote something to sell, it is really the only way of getting it seen anymore. Just because promotional posts are so penalized now. Plus you are attracting a whole new, engaged audience to follow and like your page. Statistics show that the more recent the “like” the more chance you will get seen on their feed. If they continue to like your posts, you will become a priority page on their news feed and you have the chance to market to this customer over and over again.

 

If you need some help with your Facebook page (or any other social network for that matter!) our team of social media marketers can help. They know every trick in the book to help your ecommerce store’s social networks buzz. Leading to lots more visitors and sales too! Do not hesitate to email hello@shopify-seo.com for more information.

 

Beautiful Shopify Store With No Sales? Let’s Figure Out Why…

Have you created a beautiful Shopify store, yet are struggling to get a single sale? It can be sometimes hard to get an eCommerce store off the ground and the first sales can be the most vital when starting an online business. No matter how good your Shopify store looks, it simply does not matter if you have no visitors. Therefore it is important to make sure your Shopify store can get a sale as quickly as possible. For both motivational purposes, and to dip your toes into the eCommerce world. As Shopify experts, we are familiar with many of the obstacles that Shopify store owners can come across. In this, we will examine some of the most common issues that could be preventing your Shopify store getting it’s all-important first sale.

Make sure your Shopify menu is well designed

One of the most important functions of your Shopify store is the navigation. If a customer cannot browse freely and easily, they might click off your store and you will miss that all important sale. A search box and neatly organised collection pages are imperative to make sure that your Shopify store is customer friendly. The easiest way to find out if your Shopify store is well designed is to use it as a customer or get a friend to. Get them to be really critical and write down their thoughts as they are browsing.

 

Do a tester check out

With Shopify, it is easy to see if a customer has added something to their basket. If you are getting lots of potential customers shopping but not checking out, you may want to check the following:

  • Do you have enough payment varieties in place? Not everyone has a Paypal account so you may want to make sure that you have a payment gateway set up so that you can accept credit and debit cards. Shopify has recently created it’s own payment gateway, with Stripe, which makes it very cheap and easy to set up too.
  • Is it easy to get to the basket? When you add something to the basket is there a pop-up telling you it has been added?  Does it automatically give you the option to check out? These little things can be the difference between making a sale or not. If a user cannot find out how to check out, you could have some real conversion rate issues.

shopify store coupon pop

Capture visitor’s details

You may find that you are getting visitors but no sales on your Shopify store. Therefore you may want to re-market to those who have already viewed your store. It may be a good idea to come up with strategies to capture your visitor’s details. You could make it mandatory to create an account to checkout. You will then be able to send abandoned cart emails to those who do not make it to purchasing. Another clever way of capturing details is to put an incentive on your website. This may be a discount code or another special offer. A great Shopify application for this is Coupon Pop which allows you to give your customer a discount code for signing up to your newsletter. Giving you the option to advertise to this potential customer over and over again.

Use your social media pages

Social media is a hugely powerful advertising tool and one you should be adding to your marketing arsenal. By utilizing social  media you could build a brand following and hopefully get sales too. Make sure to cover Facebook, Twitter, Pinterest and also Instagram. These are the highest converting social media channels and are easy to gain traction on.

 

If you need help with your social media marketing then get in touch with us today. Our team can help you strategize for, or even manage your social media channels.

 

Invest in a little advertising

You may want to invest in some paid advertising to get the sales on your store going. There are a few options for this, but getting your head around Google Adwords may be the best port-of-call. All Shopify store owners get free Adwords credit to test Google advertising. This will show you the possible return-on-investment available to your business and attract instant visitors and sales. Unfortunately a huge advertising budget is not the best option in the long term. You may want to instead invest in quality Shopify SEO to rank in Google organically rather than paying for advertising. Which brings us to…

Are you visible on Google?

A sound Shopify SEO strategy is probably the number one way to get sales on your Shopify store. Most consumers now find products and brands they want to buy through search engines. There are two types of optimization that  Shopify store owners should be considering. The first in onsite opimization. Without onsite optimization, your Shopify store will not be found on Google. The trick is to find low competition and high volume keywords to describe the products on your store and implement them on Shopify.

You can read about our Shopify onsite optimization services here.

The second type of Shopify SEO is offsite optimization. Offsite optimization is used to help your store become trusted by search engines. Several techniques can help to increase your domain authority and improve rankings for your chosen keywords.

For more help on improving your Shopify SEO, get in touch today. You can call +44 (0) 207 205 4303 or email us on hello@shopify-seo.com

 

Shopify SEO Review

If you are about to open a new eCommerce store then you will still be looking at all the options available to you out there. It’s true, there are a multitude of platforms available to choose from: Volusion, Magento, Bigcommerce and Shopify to name but a few. Some of the features you may have been inspecting could include – the cost of monthly fees, amount of products allowed and free themes available. However how SEO friendly the platform is, may have also been a consideration for you too. Afterall there is no point building a beautiful e-commerce store if no-one can find it! Here is our Shopi SEO, Shopify SEO review to give you the run down of how flexible the features are.

 

Please note – This guide is mainly aimed at store owners rather than SEO professionals. Giving you an insight into basic Shopify SEO that can be easily implemented by the average store owner.

 

Shopify SEO Review: Setting Up Your Shopify Store

Before I start to analyze all of the SEO features that Shopify.com has to offer. I would like to assess the reasons that most ecommerce owners pick Shopify as their chosen platform. It is really easy to launch your online store without any HTML/CSS or coding skills at all. Also, there is plenty of material to keep you going if you ever get confused at all. The customer service, online guides and helpful forum can walk you through the process of practically everything you need to know. You can check out Shopify with a 14-day free trial on us!

 

Shopify SEO Review: Adding Your Products & Collections Is A Breeze

When adding products to your Shopify store there are options to make the pages more SEO friendly. These include options to specify your  meta titles (page title), meta description (page description) and fine tune the URL structure of the product page. The same options are available for regular pages and collection pages too. For basic SEO this is perfect for the average store owner. It is enough to make your product pages visible in Google so that people can find them and buy from your online store. Especially if they are searching for a specific brand, or very specific description. However it is definitely not enough to just do this if you want to beat down those competitors.

Shopify SEO Review: Alt Tags

Alt tags for images can be really useful when appearing in a Google image search. You will be surprised just how visitors and customers you can acquire through Google images. Therefore the fact that Shopify make this feature so simple and easy for users is a real bonus indeed.

 

Shopify SEO Review: Sitemap

Shopify generates a sitemap for you which means it is simple to submit your sitemap to Google for indexing. However, some web users feel they want more control over their sitemap. Unfortunately it is not possible to edit or change your sitemap in Shopify.

Shopify SEO Review: Redirects have been solved!

In the past, you were able to change your product or collections URLs in browser. Unfortunately when you did this, you had to create a manual redirect. If this was forgotten about then you would be left with a load of 403 warnings if links were not changed. Now Shopify creates an automatic redirect every time a URL is changed, saving sites from broken links and duplicate content issues too.

Shopify SEO Review: Applications

There are many applications that have been created to try and enhance the SEO of Shopify stores. Unfortunately we have tried and tested many of these apps. They tend to give a one-click solution which actually could be damaging to rankings rather than help. Therefore our advice is to steer clear from these. Inputting meta tags that have been dreamed up by a computer bot is definitely not the way to go if you want to improve your Shopify SEO.

Shopify SEO Review: Any Criticisms?

There are certain negatives to Shopify SEO (as there is with nearly every website builder/ecommerce platform under the sun.) The main two issues are:

  • The structures of the URLs:

The URL structures are easy to change (as discussed), which makes Shopify very SEO friendly. However there is a small issue that means that their is an extra bit in the URL which would be better removed.

http://storename.myshopify.com/collections/womens-shoes

A “better” variation would be http://storename.myshopify.com/womens-shoes

Unfortunately there is no fix for this at the moment. However it is not definite that this still effects SEO negatively in 2015.

  • Product tags

Product tags are a great way of sorting through your products and making your Shopify store easy to navigate. Many themes use product tags as filters on the sides of collection pages. However product tags can potentially cause duplicate content issues. Which become prevalent when you open up webmaster tools. The good news is, although this is not perfect, duplicate content seems to be ignored by Google rather than any proper penalization occurring.

 

Conclusion of our Shopify SEO review

So there you have it folks! Our honest opinion of Shopify SEO potential is clear. Shopify is  a powerful tool that allows users to quickly and easily set up, manage and edit their store. It simplifies web development by giving a simple cart tool – how much you modify your store is up to you, and the same can be said with SEO. There should be limitations to Shopify SEO, the URL structure and tagging system should be definite downfalls to how stores rank. However Google does not seem to penalize a Shopify store because of this. Therefore maybe because there are so many of them, they ignore the /collections/ interferance. In terms of Shopify apps there are multiple plugins available to download, however we advise to steer clear of these as they can really do more harm then good. Having an expert assess and edit your website to improve your SEO really is the best way to ensure you get good rankings.

 

If you are really looking for a permanent Shopify SEO solution then do not hesitate to contact Shopi SEO for a free Shopify SEO audit. We will be happy to help advise you on the next steps to ranking higher in Google.