The Difference Between Shopify & Shopify Plus

If you have taken the decision to use the Shopify platform as a basis for your eCommerce store, then you are certain to want to make sure that you are subscribed to the best plan for the needs of your business. With this being the case, there is a chance that you have considered Shopify Plus. Having the right plan means that you will be able to make the most of your sales, and maximise your profits, so it is important to know the difference between the plans that are available to you. Choosing the right plan involves weighing up the cost of the plan versus discounts on any charges that you may have been hit with on the free plan – and working out which would get you the best deal is by far one of the most essential things when it comes to picking the right choice for your own store. The great news is that many of the differences are outlined here in this blog, meaning that you can be sure that you are making the right decision for your store. If you would simply like to try it for free then follow this link for your free shopify plus trial.

 

Plus could save you money on your transaction fees

If you have a high number of sales on your store, you could find that any transaction fee will slowly eat away at your profits. With Shopify Plus, you can work at a 0% transaction fee, which should save you a lot of money in the long term. The cheapest transaction fee on plans other than plus is 0.5%, and this can add up quickly, meaning that a store with a large amount of sales could benefit from a plus plan. The Plus membership starts at $1000 per month, so if you are regularly spending more than this on your transaction fees for a free membership, then there is a chance that investing in an upgrade could help you to increase the amount of profit that you are able to make from your store. It can often be helpful to know exactly how much money you’re going to be spending each month rather than it depending on how many sales you make, as it can be a lot easier to keep accounts this way.

shopify plus advantages

Plus allows for simultaneous subscription and purchase options

If you have options in your store for your customers to subscribe to products, then Plus is a great option, as you will be able to offer this at the same time as a one-off purchase in your store. This means that customers will only have to go through the checkout process once, and therefore means that they will be more willing to complete the subscription than they would have been if they had needed to make two separate trips to the checkout to finalise each part of their purchase.

Use your custom domain at checkout

When you subscribe to a Shopify Plus plan, you will be able to use your domain for the whole of the checkout process, meaning that your customers will not have to switch to checkout.myshopify.com at any point during their purchase. Often, customers can be wary of any change of domain, as it can sometimes point towards an illicit website – and having the chance to use your own domain throughout the process gives you the chance to avoid this. It can make the whole checkout process seamless, rather than making your customer feel as though they are using two different websites to make their final purchase. This is a tweak that can ultimately look much more professional, and means that your website domain will be on display for customers to see at all times, meaning that they are absolutely sure about where they are buying from.

Use different currencies for payments

When you’re using a non-plus Shopify plan, you will only be able to accept payments in one currency. Sometimes, you may find that customers are wary about paying in a currency that they are not familiar with, and this means that they could be more likely to use a store that offers them a currency that they can understand immediately. The majority of customers will want to choose a shopping experience that is as easy and safe as possible for them, and if they are able to use their own currency it means that they know exactly how much they are paying – many customers won’t want the hassle of having to work out exchange rates. With Shopify Plus, you will be able to use up to three currencies, meaning that overseas customers can switch to whichever currency they feel the most comfortable with. The most common currencies to switch to are UK pounds, EU euros and US dollars, however the currencies that you eventually choose for your store are entirely up to you.

Shopify plus advantages

Get a success manager assigned to your store

Although you may have plenty of ideas for your store, you may find that there are certain things that you struggle with, and for this reason it is great to have access to a merchant success manager when possible. An outside input is often very valuable when trying to make a successful store, and with Shopify Plus, this is included in your plan, and this means that you will be able to contact them if you ever need any help to find solutions to various issues that you struggle with. You will also have the ability to contact a launch manager who will help with the initial start-up of your store – the most important time in the lifespan of your eCommerce business. You may find that their input is invaluable, as they will have plenty of experience and knowledge about how best to handle the process of setting up a brand new store. They also have great contacts in development partners, and will be able to remove any barriers to success that you may have experienced on your own.

Offer discounts to your customers

Shopify Plus is an excellent plan if you would like to be able to offer discounts to the customers who choose to shop in your store. There are a number of different discount methods that are used, including allowing you to make bundles of products, or add offers such as buy one get one free. In addition to this, Shopify Plus gives you the chance to offer different prices to different groups of people – so if you have certain clients who are VIPs on your store, they will be able to get their own special price on the products that you have on offer.

Make the most of an amazing storage limit

With Shopify Plus, you are given an amazing 200TB of storage, meaning that there is little chance that you will ever reach this limit. This means that you can focus on improving your store without having to worry about your storage, and this gives you the opportunity to put your energy into making improvements that will really give your store the chance to shine in the future.

Enjoy a higher API limit

If you would like to integrate apps into your Shopify store, then you may have worried about whether you would have the ability to do this without hitting your API limit. The great news about Shopify Plus is that this limit is high enough so that it is unlikely that you would have to worry about it at all. This means that you will be able to make it so that every bit of your store is completely integrated and working seamlessly, which is great news as it means that your store will be much easier to use and navigate.

Make the checkout process your own

With a normal account on Shopify, you won’t be able to customise very much about your checkout experience. With a Plus plan however, you will have the ability to control the CSS and javascript, meaning that you are able to optimise the process to the best of your ability.

shopify plus advantages

Be the first to know about new features

With a Shopify Plus account, you will have the option of trying out new features before members with a non-plus plan. In addition to this, you will be asked to be a part of the development process, which is certain to put you ahead of similar stores in your industry. With a Shopify Plus plan, you are certain to be amongst the biggest and highest rated stores on the platform, meaning that Shopify really will want to ensure that you have the best experience possible.

Conclusion

Although you may well be able to get everything that you need with a non-plus plan if you have a smaller Shopify store, you may find that the more you expand, the more you would like access to all of the features that the plus plans have to offer. With the personalisation options on Shopify Plus, you really do get the chance to make your store your own, and this could certainly be beneficial in the future.

Is eBay Selling Still Worth It?

Is eBay selling still worth it? A question most online sellers now ask themselves.Most of us will remember when eBay blossomed. The site was a pioneer of eCommerce. Making selling online accessible for the masses. We all probably remember the TV advert showing us how anyone could buy and sell anything from your home, even if it was an old rubber chicken. Selling the idea of one man’s trash, as another’s treasure. In it’s early days many entrepreneurs latched onto this dedicated shopping search engine and began small start-up businesses selling almost anything. Most businesses would simply buy in bulk and sell each item individually at a higher price. But in more recent years there has been a huge drop of people who operate like this, turning to a dedicated eCommerce store on a service like Shopify:  for good reason too. Let’s examine: Is eBay selling still worth the hassle in 2016?

Is eBay Selling Still Worth It?: Usage Fees

With every selling website, like eBay, there is always going to be some kind of fee to use the service they provide. After all, it puts your products in-front of potentially thousands of buyers.  However more and more eBay sellers are struggling to cope with the rise in fees. A quote from The Independent back in 2011 shows the woes of sellers even back then:

“Johnny Alexander, who has been running the eBay designer watch shop Planetwatch for the past nine years, said the fee increase had run his business into the ground. “I’m looking for a way out. I’ve been going to school to try and get another profession. They’re taking too much money. My profit used to be around £4,000 a month, but now I’m lucky if I’m making £1,500, and in London that’s not a lot to live on.”

The fees have continued to rise since then forcing many sellers to give up or find another way of distributing their products. Ebay did acknowledge this way back in 2013 but has not lowered fees enough to stop the fall of people selling on their site. Fortunately, for most, opening and working on their own branded store can be enough to save their business.

Is eBay Selling Still Worth It?: Stiff Competition

Anyone who has ever tried to sell on eBay will realize how stiff the competition is online. It is not getting any easier for small business owners, especially for those who are importing goods from the East to the West. Large factories and wholesalers are now  involved in selling directly on eBay. Meaning your suppliers are competing with you, with the very products you are selling. Making it impossible to compete with the price they are offering. All this makes it very hard to start or maintain a small business on eBay.

eBay also works like a search engine. It has a variety of ways of ranking different listings. Large eBay sellers seem to appear more often in the results than the smaller fish. Making it hard to stand out on the site. Especially when some sellers have been on there for over 10 years. Cheap items from China seem to trend above the rest. Also, the most popular way of filtering a search is “Price: Lowest to Highest.” Go figure!

There are ways to rank better on eBay search. But at a price. You can choose to get your listings highlighted, bumped up the page or have a company logo on it. However for regular sellers, this can get costly to perform on a multitude of products. Many sellers citing that eBay is far too expensive to make it worthwhile.

Is eBay Selling Still Worth It?: Getting Your Brand Noticed & Established

Running an online store takes passion. Many store owners want to create their own brand and work hard to give off the right impression to the correct market. In a sense, eBay does a really good job at making it a level playing field for  everyone. It is difficult to create impressive & customized looking listings. The shop function does not add much personality either. Though improvements have been made here, there is still much to be desired in terms of customization of a eay store. Therefore many shop owners eventually want to branch out and put their own stamp on a store. Especially if they are selling higher class or luxury branded items. That is when a Shopify store could be the next natural step.

Is eBay Selling Still Worth It?: eBay Is Rife With Scam Artists

is ebay selling still worth it?

There is a risk of getting scolded on eBay when selling. Unfortunately, as with every popular website, there is always someone looking to make a buck or two from someone else’s pocket. eBay is reliant on having a stream of happy customers that turn to their site over services such as Amazon & Google Shopping. This has led to the shopper being favored heavily when a dispute about a sale is raised. Untruthful buyers have cottoned onto this and “Item not received” and “Item not as described” cases have gone through the roof. Leaving some sellers with a very sour taste in their mouth as they lose both the money and cost price of the item too. Although eBay does lots too help sellers protect themselves, it is hard when the website is such a pull for scam artists.

Is eBay Selling Still Worth It?: You Only Sell Small Amounts

Although eBay has a huge potential within their large customer base. It is unlikely that someone will log on and buy more than one product from you. Although there is now the option to set up cheaper shipping rates and discounts for multiple product buys: the functionality is still rather clumsy and not clear whilst shopping. With your own eCommerce store, you can design eye-catching pop ups which state “spend £2 more for free shipping,”  or add a discount code. Also, you can suggest “add on” small purchases that will compliment their main purchase. A discounted laptop case could be displayed for example, when a computer is in their basket. This can really ramp up your revenue by just adding on smaller goods to a large purchase.

 

Is eBay Selling Still Worth It?: Re-marketing Opportunities

One of the most important marketing techniques any store can master is re-marketing. Especially if they are selling quality or well priced goods. Re-marketing involves collecting your customer data and regularly reaching back out to them with deals, new products or services. It may surprise you to learn that it is much easier to make a sale from an old customer, than to gain a new one. Re-marketing is very effective as the buyer already has an interest in what you sell and trusts your store. Trading on eBay makes it hard to have a re-marketing strategy as there is little opportunity to get customers to join a mailing list or send out branded email marketing campaigns.

Interested in learning more about eCommerce retention strategies?

Conclusion

So what does the future hold? Is eBay a no-go in 2016?

Although it seems like we have picked many of the negative aspects of eBay out. It is not all bad. eBay can offer instant access to an audience and sales can roll in right away. A branded eCommerce store takes a little more time and effort to get going.

Our point is, many sellers have chosen to simply open there own eCommerce store, and with good reason. Usage fees usually work out to be a lot lower than selling on eBay as your costs will simply be a domain name, and selling subscription. Completely dropping the listing fee per product. Shopify allows you to sell an unlimited amount of products on it for no extra cose. This is a huge benefit for people selling a large variety of product and makes an eCommerce store a lot cheaper month to month.

Having your own eCommerce store is also a great way to promote your brand,  unlike Ebay you can fully customize your website and send out the image you choose to. Importantly, attracting the right market for the goods you are selling. It is also easy to import your eBay items straight into Shopify with the eBay importer app.

Need help setting up or boosting sales on your new Shopify store? Don’t forget to get in touch with us at hello(@)shopify-seo.com today!

Shopify Review: Is Shopify The Best eCommerce Platform?

If you are planning on opening a new eCommerce store then you may be wondering what the benefits of using Shopify are.  There are a few other competing services available which may leave you thinking “is Shopify the best option for me and my business?” The ecommerce experts from Shopify SEO have put their heads together to give you reasons why Shopify is the best eCommerce platform around. Read on to find out more.