How To Find Instagram Influencers For Your Brand

Instagram marketing is one of the most current ways to get your brand out there. However many store owners find it difficult to know how to promote their brand correctly. Done wrong, this method can mean throwing a load of your advertising budget down the drain. But when done correctly, can put your brand on the map to hundreds or thousands of potential customers. At Shopili, we have put together a guide on how to find Instagram influencers; the correct way to reach out to them; and run a successful Instagram marketing campaign by using top influencers. Sound interesting to you? Read on for more.

finding instagram influencers for your brand

What Are Instagram Influencers?

Instagram influencers are influential power users  who have a large following. Not only do they have a large following, but normally they are specific to a certain niche. Which make them perfect to utilise for being a promoter or ambassador for your brand.

In this case study we are going to make our example a fitness fashion brand. Which, incidentally, is a niche we get many requests for help with at Shopili. 

The right Instagram influencer will help your potential customers make buying decisions through their posts. Each one selected should be unique to your field and product or service.

In other words, if you’re trying to find a social media influencer in the fitness niche, you may look to people such as:

  • Fitness coaches
  • Dancers, yoga teachers
  • Fitness and health bloggers who write for major recipe sites
  • Travellers who frequent great locations for photographs of your clothing

Why Does Instagram Influencing Work?

Instagram influencer is a powerful tool for many reasons:

  • Your chosen influencers will have a large number of followers already.
  • These followers are interested already in your niche.
  • Many might not have heard of your brand previously.
  • If they have heard of your brand, you are reinstating confidence in your products.
  • Users react better to things that are recommended by people they trust, then advertising.

Finding the right Instagram Influencers

The first step is finding the right Instagram Influencers for your brand. There are a few methods that you can utilise to help quickly find the right influencers. Let us round up the top 3 ways to find Instagram Influencers, which should hopefully provide some inspiration!

Using Hashtags

Through Your Competitors

YouTube

Instagram Influencers Are Good To Build SEO

At Shopili, we are obsessed with any eCommerce marketing expertise that can help our SEO profile. Afterall, nothing beats free traffic from Google. Instagram Influencers can build social signals and also links to your site. Which can help your store rank organically in search engines.

Top tip: Make sure to find out if your Instagram Influencers have a blog. A blog post with a link back to your store can really help your eCommerce offsite SEO.

How To Build A Relationship With Instagram Influencers

There are a few different things that you can approach your Instagram influencers to do for you. You can ask influencers to interact with your campaign by:

  • Guest blogging
  • Sponsored posts
  • Collaborate on an event
  • Becoming an affiliate
  • Asking for product reviews
  • Giving products to influencers

Each of these methods will suit different businesses in different ways. For Instagram our favourite method is the offer of a free product, in exchange for one or two posts using/wearing or documenting the product. This is because Instagram is a very visual platform. If you need something more in-depth and specific, such as a full workout video wearing your fitness products, you may want to offer sponsorship, which would include a fee set, on top of sending the  free goods.

There is no clear cut way to know what each user might want. Each Instagram user may have a different idea about what their platform is worth. Some may just be happy with a free product, others will want to combine it with sponsorship.  You will find most Instagram users with followings over 100K will probably be looking for a sponsorship fee, unless

A) Your brand can offer them recognition in the industry too.

B) They really love the look of your products.

C) They are not affiliated with any conflicting companies.

If you feel that many of your potential influencers are asking for sponsorship, which isn’t possible within your budget. You may want to take a look at social media micro-influencers instead.

What Are Micro-Influencers?

Micro Influencers are Instagram users in your niche, that may not have an extremely large following, but are on the rise. Micro Influencers are useful because they may not have had many collaborations before with brands. Many of the large Instagram Influencers get many emails per day, and also have lots of sponsored posts on their feed. This means their suggestions and recommendations may feel less “real” to an audience following them.

Micro Influencers can be just as rewarding as the large influencers, if the campaign is handled in the correct way. There recommendations do not reach as large an audience, but they are more likely to:

  • Reach an audience who sees their recommendations as extremely genuine.
  • More likely to collaborate with your brand.
  • Less likely to ask for a sponsorship fee alongside a product.
  • Have more brand loyalty and put your products over that of competitors.
  • Communicate more readily with their followers.

Need Help?

Shopili can save you time. If you feel that the reach out for social media influencers takes up too much of your time, our team can assist. We can compile a monthly list of influencers who have a dedicated audience, who have agreed to promote your brand and product! Why not get in touch now to see what we can offer to you. hello@shopili.com

Top Tips on How to Boost Facebook Page Reach

Many online businesses are tearing their hair out over Facebook page reach at the moment. They social media giant has slowly changed the Facebook news feed algorithm. In turn this means that posts from business pages are not shown to users as often, meaning for many, less sales and brand visibility. Unfortunately it seems that Facebook have made the executive decision to make some money from businesses that have built up their Facebook pages.  As annoying as it is for those in eCommerce, who can blame them? Over the last few years businesses have made millions just by having a good social media following, all for free. Not only that, but the network want the Facebook experience to be more user friendly, rather than just being bombarded with advertisements. We examine why Facebook page reach has been restricted and how you can boost your Facebook page reach for free without turning to paid adverts. Get those viewers, visitors and sales back with our boosting facebook page reach tips! The good news is, you will be ahead of the competition if you do.

Why has my Facebook page reach dropped?

Facebook page reach

The deterioration of Facebook page reach in recent years for a popular brand.

 

When Facebook first introduced fan pages, it was easy for any “liker” to see updates from the page. Updates would be displayed on the news feed of nearly every user that had liked the page. This meant businesses were able to use a solid social media plan to ramp up engagement and get their products going viral. However over time, Facebook realized that the network was at risk of becoming cluttered by marketing and they had to make changes to keep the user experience a good one.  A bad user experience means that users could potentially change to other social networks such as Twitter.

Facebook therefore introduced a new news feed algorithm to stop the posts from Facebook page’s appearing everywhere. This algorithm works by showing only the stuff they think the user will enjoy viewing on their news feed. According to Outbound Genie, when someone visits Facebook, there are on average 1,500 posts that they could be shown and Facebook gets that number down to just 300. The algorithm therefore halted Facebook page reach. Unfortunately many businesses that relied on the social network to gain visitors and customers, had to think again about their marketing strategy.

 

How does Facebook page reach work now?

If you are wondering how Facebook decides what is shown, then well done, because this is the first step to success. How do you make sure that your brand is in the 300/1500 updates that are shown? The trick is to learn a little about how the Facebook news feed algorithm works, and also how to manipulate it.

Although Facebook (like Google) keep quite quiet on exactly how the news feed algorithm works, us experts (from trial and error) definitely know a thing or two for sure:

 

Promotional posts will not be shown:  As we addressed previously. Facebook does not want the network to become a website full of advertisements. This is because users do not want to be constantly sold to when browsing online. If you share content with the primary goal of getting a sale, expect it to perform poorly in the news feed. You will definitely not improve your Facebook page reach if every post is promotion or sales. Make your content varied, fun and engaging.

 

You are more likely to show up with people who have recently interacted: If someone has recently interacted with your Facebook page, you are more likely to show up on their feed again. Facebook looks at the last 20-30 posts that someone has liked, and will tailor their feed accordingly. Therefore if you have a particularly popular post, it is worth posting again fairly quickly to take advantage of the engagement that you have acquired.

 

The more people like, the more people will see: Obviously you want as many people as possible to like and comment on your posts. This is also really important to improve your Facebook page reach too. When others like and comment it shows Facebook that the post is newsworthy. Therefore it’s more likely to be shown in other news feeds. It is imperative that you are really working hard on your content to make it interactive. If you do not, there is a chance your page will get completely lost.

 

Time decay: It goes without saying that older stories are less likely to show up in a news feed. This is very dependent on the Facebook user. If they login and scroll their newsfeed often, then Facebook will look for new stories to show them. If they do not log in very often, they may show your post from a couple of days ago. Get to know your audience and their social media habits to find out just how often you should be posting.

 

You post a photo with every update: There was a time when Facebook marketers believed that posting a photo with every update was a sure-fire way to maximize engagement. Unfortunately this has turned out to be less than true. In fact some pages find that posts with too many photos can actually be penalized too. Many Facebook marketers now think that varying your posts is the best strategy possible. The rule of thumb is.

  • Do not use a picture in every post.
  • Do not link in every post.
  • Use a nice variation of pictures, videos, text only and links intermittently.

 

 

Some extra tips to help your Facebook page reach

  1. Ask questions or opinions

The best way to enhance engagement online is to ask for opinions. For eCommerce brands this could be a simple comparison of two of the store’s products. Ask your customers which one they would choose. Or maybe get them to pick which discount they would prefer this week. Would they like 10 percent off store-wide or free next day delivery?

2. Upload any videos to Facebook, not just You Tube

If you use video to promote your brand a lot, do not just link to You Tube. It may be tempting to get more views on one network, but it is best your video is seen in the first place. Facebook will always favour content that is hosted on Facebook. Therefore it is important to upload it directly.

 

3. Keep it short

Shorter posts seem to get more Facebook page reach than longer posts. Keep it short, sweet but compelling.

 

4. Post between 9pm – 10pm 

These are the most active times on Facebook especially for 18 – 24 year olds. Make sure to post within these times to get the most engagement possible.

 

Should I use advertisements to boost my Facebook page reach?

Facebook page reach

The answer to this depends on your business budget for advertising. However Facebook advertising can work out fairly cheaply if you optimize your adverts correctly. We recommend to our social media clients that yes, they should put aside some money for Facebook advertising. Why? Well if you want to promote something to sell, it is really the only way of getting it seen anymore. Just because promotional posts are so penalized now. Plus you are attracting a whole new, engaged audience to follow and like your page. Statistics show that the more recent the “like” the more chance you will get seen on their feed. If they continue to like your posts, you will become a priority page on their news feed and you have the chance to market to this customer over and over again.

 

If you need some help with your Facebook page (or any other social network for that matter!) our team of social media marketers can help. They know every trick in the book to help your ecommerce store’s social networks buzz. Leading to lots more visitors and sales too! Do not hesitate to email hello@shopify-seo.com for more information.

 

Shopify SEO Review

If you are about to open a new eCommerce store then you will still be looking at all the options available to you out there. It’s true, there are a multitude of platforms available to choose from: Volusion, Magento, Bigcommerce and Shopify to name but a few. Some of the features you may have been inspecting could include – the cost of monthly fees, amount of products allowed and free themes available. However how SEO friendly the platform is, may have also been a consideration for you too. Afterall there is no point building a beautiful e-commerce store if no-one can find it! Here is our Shopi SEO, Shopify SEO review to give you the run down of how flexible the features are.

 

Please note – This guide is mainly aimed at store owners rather than SEO professionals. Giving you an insight into basic Shopify SEO that can be easily implemented by the average store owner.

 

Shopify SEO Review: Setting Up Your Shopify Store

Before I start to analyze all of the SEO features that Shopify.com has to offer. I would like to assess the reasons that most ecommerce owners pick Shopify as their chosen platform. It is really easy to launch your online store without any HTML/CSS or coding skills at all. Also, there is plenty of material to keep you going if you ever get confused at all. The customer service, online guides and helpful forum can walk you through the process of practically everything you need to know. You can check out Shopify with a 14-day free trial on us!

 

Shopify SEO Review: Adding Your Products & Collections Is A Breeze

When adding products to your Shopify store there are options to make the pages more SEO friendly. These include options to specify your  meta titles (page title), meta description (page description) and fine tune the URL structure of the product page. The same options are available for regular pages and collection pages too. For basic SEO this is perfect for the average store owner. It is enough to make your product pages visible in Google so that people can find them and buy from your online store. Especially if they are searching for a specific brand, or very specific description. However it is definitely not enough to just do this if you want to beat down those competitors.

Shopify SEO Review: Alt Tags

Alt tags for images can be really useful when appearing in a Google image search. You will be surprised just how visitors and customers you can acquire through Google images. Therefore the fact that Shopify make this feature so simple and easy for users is a real bonus indeed.

 

Shopify SEO Review: Sitemap

Shopify generates a sitemap for you which means it is simple to submit your sitemap to Google for indexing. However, some web users feel they want more control over their sitemap. Unfortunately it is not possible to edit or change your sitemap in Shopify.

Shopify SEO Review: Redirects have been solved!

In the past, you were able to change your product or collections URLs in browser. Unfortunately when you did this, you had to create a manual redirect. If this was forgotten about then you would be left with a load of 403 warnings if links were not changed. Now Shopify creates an automatic redirect every time a URL is changed, saving sites from broken links and duplicate content issues too.

Shopify SEO Review: Applications

There are many applications that have been created to try and enhance the SEO of Shopify stores. Unfortunately we have tried and tested many of these apps. They tend to give a one-click solution which actually could be damaging to rankings rather than help. Therefore our advice is to steer clear from these. Inputting meta tags that have been dreamed up by a computer bot is definitely not the way to go if you want to improve your Shopify SEO.

Shopify SEO Review: Any Criticisms?

There are certain negatives to Shopify SEO (as there is with nearly every website builder/ecommerce platform under the sun.) The main two issues are:

  • The structures of the URLs:

The URL structures are easy to change (as discussed), which makes Shopify very SEO friendly. However there is a small issue that means that their is an extra bit in the URL which would be better removed.

http://storename.myshopify.com/collections/womens-shoes

A “better” variation would be http://storename.myshopify.com/womens-shoes

Unfortunately there is no fix for this at the moment. However it is not definite that this still effects SEO negatively in 2015.

  • Product tags

Product tags are a great way of sorting through your products and making your Shopify store easy to navigate. Many themes use product tags as filters on the sides of collection pages. However product tags can potentially cause duplicate content issues. Which become prevalent when you open up webmaster tools. The good news is, although this is not perfect, duplicate content seems to be ignored by Google rather than any proper penalization occurring.

 

Conclusion of our Shopify SEO review

So there you have it folks! Our honest opinion of Shopify SEO potential is clear. Shopify is  a powerful tool that allows users to quickly and easily set up, manage and edit their store. It simplifies web development by giving a simple cart tool – how much you modify your store is up to you, and the same can be said with SEO. There should be limitations to Shopify SEO, the URL structure and tagging system should be definite downfalls to how stores rank. However Google does not seem to penalize a Shopify store because of this. Therefore maybe because there are so many of them, they ignore the /collections/ interferance. In terms of Shopify apps there are multiple plugins available to download, however we advise to steer clear of these as they can really do more harm then good. Having an expert assess and edit your website to improve your SEO really is the best way to ensure you get good rankings.

 

If you are really looking for a permanent Shopify SEO solution then do not hesitate to contact Shopi SEO for a free Shopify SEO audit. We will be happy to help advise you on the next steps to ranking higher in Google.