Instagram marketing is one of the most current ways to get your brand out there. However many store owners find it difficult to know how to promote their brand correctly. Done wrong, this method can mean throwing a load of your advertising budget down the drain. But when done correctly, can put your brand on the map to hundreds or thousands of potential customers. At Shopili, we have put together a guide on how to find Instagram influencers; the correct way to reach out to them; and run a successful Instagram marketing campaign by using top influencers. Sound interesting to you? Read on for more.
What Are Instagram Influencers?
Instagram influencers are influential power users who have a large following. Not only do they have a large following, but normally they are specific to a certain niche. Which make them perfect to utilise for being a promoter or ambassador for your brand.
In this case study we are going to make our example a fitness fashion brand. Which, incidentally, is a niche we get many requests for help with at Shopili.
The right Instagram influencer will help your potential customers make buying decisions through their posts. Each one selected should be unique to your field and product or service.
In other words, if you’re trying to find a social media influencer in the fitness niche, you may look to people such as:
- Fitness coaches
- Dancers, yoga teachers
- Fitness and health bloggers who write for major recipe sites
- Travellers who frequent great locations for photographs of your clothing
Why Does Instagram Influencing Work?
Instagram influencer is a powerful tool for many reasons:
- Your chosen influencers will have a large number of followers already.
- These followers are interested already in your niche.
- Many might not have heard of your brand previously.
- If they have heard of your brand, you are reinstating confidence in your products.
- Users react better to things that are recommended by people they trust, then advertising.
Finding the right Instagram Influencers
The first step is finding the right Instagram Influencers for your brand. There are a few methods that you can utilise to help quickly find the right influencers. Let us round up the top 3 ways to find Instagram Influencers, which should hopefully provide some inspiration!
Through Your Competitors
Instagram Influencers Are Good To Build SEO
At Shopili, we are obsessed with any eCommerce marketing expertise that can help our SEO profile. Afterall, nothing beats free traffic from Google. Instagram Influencers can build social signals and also links to your site. Which can help your store rank organically in search engines.
Top tip: Make sure to find out if your Instagram Influencers have a blog. A blog post with a link back to your store can really help your eCommerce offsite SEO.
How To Build A Relationship With Instagram Influencers
There are a few different things that you can approach your Instagram influencers to do for you. You can ask influencers to interact with your campaign by:
- Guest blogging
- Sponsored posts
- Collaborate on an event
- Becoming an affiliate
- Asking for product reviews
- Giving products to influencers
Each of these methods will suit different businesses in different ways. For Instagram our favourite method is the offer of a free product, in exchange for one or two posts using/wearing or documenting the product. This is because Instagram is a very visual platform. If you need something more in-depth and specific, such as a full workout video wearing your fitness products, you may want to offer sponsorship, which would include a fee set, on top of sending the free goods.
There is no clear cut way to know what each user might want. Each Instagram user may have a different idea about what their platform is worth. Some may just be happy with a free product, others will want to combine it with sponsorship. You will find most Instagram users with followings over 100K will probably be looking for a sponsorship fee, unless
A) Your brand can offer them recognition in the industry too.
B) They really love the look of your products.
C) They are not affiliated with any conflicting companies.
If you feel that many of your potential influencers are asking for sponsorship, which isn’t possible within your budget. You may want to take a look at social media micro-influencers instead.
What Are Micro-Influencers?
Micro Influencers are Instagram users in your niche, that may not have an extremely large following, but are on the rise. Micro Influencers are useful because they may not have had many collaborations before with brands. Many of the large Instagram Influencers get many emails per day, and also have lots of sponsored posts on their feed. This means their suggestions and recommendations may feel less “real” to an audience following them.
Micro Influencers can be just as rewarding as the large influencers, if the campaign is handled in the correct way. There recommendations do not reach as large an audience, but they are more likely to:
- Reach an audience who sees their recommendations as extremely genuine.
- More likely to collaborate with your brand.
- Less likely to ask for a sponsorship fee alongside a product.
- Have more brand loyalty and put your products over that of competitors.
- Communicate more readily with their followers.
Shopili can save you time. If you feel that the reach out for social media influencers takes up too much of your time, our team can assist. We can compile a monthly list of influencers who have a dedicated audience, who have agreed to promote your brand and product! Why not get in touch now to see what we can offer to you. firstname.lastname@example.org