When you are thinking about running an eCommerce business, one of the most important things that you will need to consider is the platform that you run it on. If you want to be able to hit your potential when it comes to sales performance then everything has to be just right, and taking your time to choose your platform is a huge part of this. Despite the fact that Magento and Shopify are so different, thanks to the fact that they are both leaders in the industry they are often compared with each other, and because of this it can be useful to take some time to think about how they are different and how they compare when placed side by side. This article will take you through some interesting information about both platforms, which should leave you more able to make the right decision for your business.
If you’re looking for a platform that allows you access to lots of templates then Shopify may disappoint – although it does offer the functionality of blogging. There are apps that you can integrate on both platforms, though Magento provides a higher number of these.
How easy are the platforms to use?
Both platforms provide users with a simple interface that is easy to use, though Shopify has been shown to be easier when it comes to being set up and installed. Also, Shopify has the advantage of including hosting in its packages, whereas with Magento this would need to be purchased separately.
How much support is available on the platforms?
When you’re running an eCommerce store, particularly when it is something that you are just trying out for the first time, you may feel as though you need to access to support at all times. Shopify provides you with this no matter what time of day or night you may need it – but unfortunately Magento offers no such option. However, instead, Magento offers users a community forum where they are able to chat to other developers, so many might find that their issues are solved in this way.
Ease of marketing
Marketing is of course one of the most important things to think about when it comes to eCommerce, and the great news is that no matter which of these platforms you choose, you should find that you are well catered for with marketing options. Both have a number of SEO features which will help you to make your site stand out in search engine results, which is a key way that lots of stores get the majority of their traffic and, ultimately, sales. Both allow detailed information and reports about the statistics of the site – however one drawback of the Magento platform is that there is no ability to integrate your store on social media. Many of us are more than aware of the power that social media can have when it comes to spreading the word and being used as an advertising tool for our stores and products – so it seems a shame that this is missing from the platform here.
How much does it cost?
Both have free entry additions, however the Shopify options include hosting in their plans, which are reasonably priced – whereas Magento requires an extra expense for hosting, which is a shame. However, for what it lacks in hosting provision it gets back when it comes to themes – as the Magento themes are much more reasonably priced than the Shopify versions, meaning that they are much more accessible for those who are starting a new business who perhaps don’t have a huge amount of money to plough into it.
So, which is better?
The simple answer is that there is no “better”, and it very much depends on what you want to use it for, and how much experience and knowledge you have in the industry already. If you are looking for a quick and simple way into eCommerce then Shopify may just have the edge, but if you are looking for a greater number of apps then Magento may be preferable. There is no solid answer as to which is best – the main concern is that you are able to choose the platform that provides you with what you need as a company.