So you have a newly setup Shopify store. You have taken the time to introduce superb functionality, a gorgeous custom design and product photos so captivating, you know that sales are imminent. But, first of all you need to get customers to the site! Here are some quick Shopify SEO tips that will help your website rank in no time.
Marketing becomes the key to your long term success as an online retailer. By applying the correct search engine optimisation (SEO) to your ecommerce store you will be head and shoulders above many other competitors who have yet to consider that to get visitors to their website they need a successful marketing strategy. These Shopify SEO tips could be the difference between have a stale, stagnant website with no sales, to a blossoming one.
Here are our 5 top Shopify SEO tips provided by our experts at Shopi SEO.
1) Keep keywords up front
When writing your Shopify title tags for your pages, make sure to place your brand at the end. This may sound counter-intuitive as many brands want their title on show, but it’s logical for small companies.
Well you’re a new website and many people have not heard of your brand yet! It is unlikely that they are searching for your brand name yet. Let’s take a new, upcoming handbag store as an exmaple. You sell a variety of handbags from famous designers. Therefore you want to rank for keyword “designer handbags” in the mighty Google. How would you go about this?
Well it’s evident that over 90% of the first page listings for “designer handbags” are brands that are well established ones. House of Fraser, Harrods and Selfridges are always going to dominate these top positions.
Therefore you need to focus on unique, high volume, low competition keywords you want to rank for at the beginning of your title tag. There’s a reason for this, Google weight keywords at the beginning of your title tag more than at the end.
For a title tag for this particular business, it may look something like: “ Biba Brown Leather Clutch | Designer Handbags | BRAND NAME ”. What you have there is a title tag that defines the product, the type and your brand too. Now you’re starting to target visitors with the main keyword but also hitting niche searches that are likely to convert PLUS you still define your brand.
#2 Use your blog!
There are many Shopify stores that don’t have a blog setup on their website. This part of the site tends to be often neglected but could be the secret to your Shopify marketing success. You see, the blog works its magic in several ways.
- It keeps your website fresh and up to date. Just one blog post per week of helpful information can be enough to let search engines know your website is still alive and kicking.
- You have knowledge of your industry and products, or you should do. Write about it! Search engines love website owners who know their stuff AND help their customers. You blog is the perfect platform to do this.
- There may be keywords you want to rank for that you have no place to include on your website. You blog allows you to apply the perfect Shopify SEO strategy by including these keywords naturally in your informative blog posts.
#3 Links, the pathway to Shopify SEO success
If the Internet had a backbone it would be something called backlinks. These backlinks are pathways from one webpage to another and without any path, both users and search engine bots have nowhere to go.
Your Shopify site needs backlinks to boost its authority which in turn helps you rank for more competitive keywords. But you shouldn’t acquire any old backlinks – you need backlinks pointing to your website that are from relevant industry related websites preferably with a strong domain authority of their own.
If you’re a new ecommerce website you have a great opportunity to boost yourself with some strong backlinks to your website. Whether this is guest posting on other people’s websites, adding yourself to the correct directories, building relationships with blogger review websites for your products or other Shopify SEO strategies you need a plan of action.
Your products and your blog posts should be good enough that people want to link to them so consider the type of website copy you have on every page, and like point number two above, consider your blogging strategy.
At Shopify SEO we provide an extensive marketing service for your ecommerce store from on-site to off-site optimization. We’ve helped a whole array of client’s rank where they want to be in the top search engines. If you’re interested and would like a consultation you can get your FREE Shopify SEO audit here today.