SEO for Shopify is a great way to get more people to use your store – but you always need to use this alongside other methods, and this blog will help you to work out exactly how you can prepare your eCommerce store for Christmas 2017 in a way that will make it as effective as possible for the people who choose to use your store during this time to do some of their Christmas shopping.How to prepare your eCommerce store for Christmas 2016 with SEO for Shopify!
When you are running an eCommerce store, you will need to make sure that you are well prepared for all times of year, as there can be many different types of needs depending the time of year and the holidays that are on their way. Every type of year is just as important as the last, as you always need to make sure that you are giving yourself the best possible chance of securing the business of those customers who wish to make a purchase. SEO for Shopify is a great way to get more people to use your store – but you always need to use this alongside other methods, and this blog will help you to work out exactly how you can prepare your eCommerce store for Christmas 2017 in a way that will make it as effective as possible for the people who choose to use your store during this time to do some of their Christmas shopping.
Cement your SEO for Shopify tactics
Thanks to the fact that there is certainly going to be a lot more competition at this time of year, with both online and offline stores trying to battle for your business, you always need to make sure that you are doing everything that you can in order to ensure that you can get the best traffic for your needs to make the most of the potential sales that are available. With this being the case, it is great to consider your SEO for Shopify plan, as this is by far the best way of making sure that you get the traffic that you need for your store. If you know that the customers who are going to spend money there are likely to be sent your way thanks to the advertising that you are doing via your SEO strategy, then this automatically makes it much more likely that it is going to be more of a success in the long term.
Choose your holidays wisely
The Christmas period can have a number of different holidays surrounding it – for example Black Friday and Cyber Monday, which a lot of other stores may well choose to participate in. You may think that it is for the best to try and do something in relation to all of them – but you might find that this gives you far too much to think about, and therefore the campaigns that you do decide to run aren’t going to be as effective, as you will have spread yourself far too thin. With this being the case, you should try your best to think about each holiday, and figure out which would be the best one to use for your business, and then make the decision based on that. It is good to choose perhaps two or three key campaigns that spread out over the period, as this would give you a much better chance of being able to keep them all in control – and having less to focus on is much better when it comes to SEO for Shopify, too.
Make a calendar of all of the promotions that will be put in place
If you have too much to think about, then you are never going to be able to get everything done on time in a way that is going to be effective for your promotions in the long term. For this reason, it is great to be able to get a visual calendar that will allow you to see exactly when things need to be done, and this means that you can check it regularly, and are unlikely to fall behind with it. Not only do you need to include the things like when promotions will run, but also when you will display banners on your website, and when these will be taken down. A great number of websites still display Christmas banners well into the new year, for example, and this is something that looks incredibly unprofessional and should be avoided wherever possible. Simply by taking the time to make this calendar, you should find that you are able to make a huge amount of difference when it comes to your promotions, and it means that you won’t ever need to worry about accidentally missing anything out, either.
Think about changing your returns policy
A lot of the time, online stores will allow you to return products for a period of around 28 days. However, thanks to the fact that people do online shopping for Christmas so far in advance, there is always the risk that people will start to seek out returns when they are not covered by the period that you usually have in place. Before the festive period starts, it is a good idea to address this issue, and take a look at your policy in relation to what you are going to change for this period of time. You may wish to extend the policy, and allow refunds to be given via gift cards if an item has been bought as a gift for a loved one. The better and more secure your returns policy, the more likely it is that people are going to want to make the most of it, because they want to ensure that if they buy anything that isn’t wanted as a gift, it isn’t going to go to waste.
Perhaps add more payment options
When people choose to use your online store, they will want to be able to make the whole process as easy for people as they possibly can. With this in mind, you could find that adding more payment options – such as PayPal or BitCoin – give people more of a choice when it comes to making their final decision, and this means that they are more likely to trust the options that are available. It can be somewhat worrying sometimes to give bank details out over the internet, so these additional payment options can often seem much more secure, and something that would certainly appeal to a lot of people in the long term.
Pick a few advertising channels to focus on
During the festive period, you will almost certainly have more than enough to think about, and for this reason you need to consider the advertisements that you are focussing on. If you spread yourself too thin then you may fail to create one effective campaign, so it might make a lot more sense to think about just one or two campaigns, and ensure that you are able to make them really effective. For example, you may choose to focus on your blog posts – and this can be a great thing to do around the time of the year that people are searching online for gift ideas. Or, you may think that it would be a better idea to think about your email marketing technique as a way to get your products across to the people who have signed up to your mailing list.
Make sure you track the results of your campaigns
There is little point in making all of the effort to improve your SEO for Shopify and your advertising techniques if you aren’t going to take the time to see exactly what effect this has had on your traffic to your online store. With this being the case, you should check this regularly, just to make sure that your campaigns are actually having the results that you hoped they would. You may find that there are certain channels that turn out to be less useful than others, and if this is the case then you will need to make the choice about whether to continue with these, or whether you would rather put the effort into a channel that is showing more positive results. No matter what you choose to do as a result of the data that you find, the most important thing to remember is that you should always try your best to check the results whenever you are able to, as this then means that you can see what is working and what needs to change – and this is the best way to ensure that everything is going to have the best possible effect.
In general, as an eCommerce store owner, you should find that Christmas is one of the most important times of the year when it comes to being able to get sales and make profits that will last you well into the new year. With this time of year being so important, it is certainly key that you are able to do everything that you can in order to improve your campaign – as this is sure to be something that you would be able to reap great benefits from in the future. Your eCommerce store is never going to thrive without you having put quite a lot of time and effort into it, and for this reason you should always ensure that this is going to be the case if you can.