Making the decision to start up a new business is one that is never taken lightly, and considering the fact that more things are happening online than ever before, you may feel that this is a direction that your new business could go in, too. When you are considering starting an eCommerce store, no matter what type of business you are thinking about setting up, one of the main things that you will want to think about is the platform that you choose to build your store on. This is a key consideration, and something that could really make or break your store in the first couple of months after it opens. There are many different benefits and drawbacks of all of the major platforms on the market, but there are many people who strongly believe that Shopify is the best platform out there for a number of reasons. It can get quite stressful when you are making your final decision, and you might feel as though there simply isn’t enough guidance and information out there to help you make an informed choice. With this being the case, if you are currently trying to decide the platform that you would like to use for your own store that you are planning to open in the near future, you may wish to know exactly why Shopify is often considered to be the very best in the business – and this blog will help you to work exactly this out.
The prices are affordable
If you are a brand new start up company, then it is almost certain that you are not going to have a lot of money to play around with in the early stages while you are still getting off the ground. With this being the case, you will want to keep your costs as low as you possibly can for this period, and choosing to use Shopify is a great way to do this. When it comes to how far your money goes while setting up your business, this is a great platform to use for a good price, without having to go without the important features that are added on other platforms in return for a higher price each month. Having less to pay for things such as your store platform means that you have more money to invest elsewhere on things such as stock or advertising – and every little helps when you are right at the beginning of starting a business from scratch, as every single new customer really is vital.
The visual appeal is clear
Many store owners will understand that, much of the time, the way that their store looks has as much to do with its success as anything else does – and when your store is brand new in the market, it is vital that you do everything you can to make sure that it is given a positive reputation within the industry. The initial theme that Shopify uses is completely minimal and easy to navigate, and can be used as a building block towards the store that you are dreaming of while making your design plans. This gives you the chance to show off your own design skills, or even hire somebody else who has the talent to transform your store into something that people are going to be genuinely stunned by. The simplicity of the original template means that you have the power to customise everything that you might want to – and when you’re building up something right from scratch, this is often a very useful tool to have, because you really do have the opportunity to make everything your own.
Shopify has impressive marketing tools available to users
If you run an eCommerce store, then you will certainly understand that the way it is marketed is completely vital to its success. If you don’t have a good marketing strategy then you’re not going to have the customers that you need to attract in order to succeed – and if there are no customers, then there is no long term store. The great news here is that Shopify provides you not only with the marketing tools that are essential, but also more besides, meaning that you can have a really good attempt at building up a store that will thrive. If you are looking to be able to spread the word without spending a huge amount of money on things like advertising, then the tools that Shopify provides you with are certain to be able to help you out in this respect. Not only does the basic package involve features that help with your Shopify SEO, but it also gives you information about where your customers actually come from. This type of information can be great, as it helps you to be able to know where to target your advertising campaigns in the future. It also lets you know the search phrases that most often lead to your store, which then gives you ideas about blogs you could write as part of your promotions – the opportunities with regards to the marketing tools of Shopify are fantastic. In addition to all of this, you have the chance to create discount codes – which is without a doubt hugely important when you are a new business trying to attract new customers. Nobody can resist a good discount, so this tool could be just what you need to be able to get your first regular customers onto the right page.
There is no need to worry about web hosting
If you use some platforms, you will have to pay for both the platform itself and for your web hosting – however this isn’t a problem with Shopify, as it is all included in the price that you pay for your membership package. This is good for two reasons. Firstly, you will find that you actually need quite a lot of technical knowledge to host your own shopping basket, and this is something that most do not have – meaning that they would have to pay somebody else to do it for them. Secondly, it can take a lot of time, so the fact that Shopify deals with all of this for you really does mean that you are able to focus your attention elsewhere, in a way that would likely be a much better benefit to your store in the long term.
Your store will be as secure as possible
Security can often be a problem, and when you are taking financial details from customers, this is something that you certainly need to be aware of. However, if you choose to use the Shopify platform for your store, you don’t need to worry about security, as this is all dealt with on your behalf. When you consider the fact that start up businesses are even more vulnerable than others, this makes it an even better reason to think about using Shopify – as it simply means that it is not something that you need to worry about, because you will just be able to sign your security concerns over to experts who have plenty of experience in the industry, and who would therefore know exactly what needs to be done in order to keep your store as safe as possible.
There is help on hand whenever you need it
If you are starting up a new store, chances are there will be many things that you are worried about. Although you may know that your business has a great basis for success, there are things that you might not understand about the platform on which it is based – and for this reason you will be glad to know that Shopify’s support team are always on hand to give you help whenever you might need it. There are a number of ways in which you can get in touch with the support team, including phone, email and live chat, and this means that no matter how you like to get in touch, you know that there is going to be a way in which you can do it which is certain to work for you.
As shown above, it is clear to see exactly why Shopify is such a popular choice when it comes to eCommerce store platforms. Although there are other platforms that offer a similar service – or at least parts of it – it is quite rare that any one platform would be able to offer everything that is described above.
When you are just starting out with a new business, there is every chance that you could be nervous when you think about exactly what that means for you – and for this reason you will want to opt for a platform that gives you the best, and simplest, way of making your store a success. When you consider the pricing, hosting and support side of things, it is clear that Shopify is a great choice for a start up business, and you can be sure that it will really help you when it comes to being successful in eCommerce.