If you have decided that you would like to start an eCommerce store, you may be excited by all of the developments that have taken place in that market over the past few years. However, it isn’t as simple as claiming your slice of the pie just like that – you will need to have a strategy that you can put into action, that will secure the long term success of your site. With this being the case, we have put together a number of tips that should help you – meaning that if you’re currently trying to consider how you can do things better with your store, this blog is a great place to start.
Spend money on your SEO strategy
In the modern day, more people find businesses online than anywhere else, and because of this you always need to make sure that you are ahead of the competition whenever possible. For this reason, you need to consider your SEO plan, as your potential customers need to be able to find you. By including words and phrases in your content – in a natural sounding way – that people are likely to search for when online, you can help to make sure that your website is found, and this means that your sales are likely to rise.
Think about your content
A store alone is never going to keep people engaged – however the content that you post on your website might just do this. A blog, for example, is a great platform to write about what you know, and give your customers ideas and tips that might gently push them towards the decision of buying something from your store. If you post regularly on your blog, people will start to enjoy them, and will actively check whether you have posted recently – meaning that your store will get a continuous stream of visitors.
Try not to use pop-ups
Although you may wish to make some extra revenue from your site, pop-ups are not the right choice for two major reasons. Firstly, Google is going to start lowering the rankings of sites who use pop-ups, and this might mean that you don’t get as many visitors as you would have done previously. Secondly, pop-ups are annoying. If websites use a lot of pop-ups, then it can stop people from wanting to visit again, and this could lose some of your valued customers. Unless you have a serious USP that they can’t get anywhere else, they are unlikely to use a site that presents such issues during use.
Make the most of social media
Almost everyone has a social media account of some kind, and this means that it provides you with a great platform to reach people who might want to buy something from your store. By having an online presence, such as an account that people can follow or like, it gives you the chance to interact with your customers, which is a hugely valuable marketing tool. It also means that they are likely to share things with their own friends, such as posts from you or things that they have bought from your store. Posting things on social media that people want to share gives you exactly the right kind of attention.
Consider a loyalty scheme
You might think that loyalty schemes are only for larger stores, but this absolutely isn’t true. Customers like to feel valued, and this means that even small rewards for using your site would be welcomed. For example, you could offer free shipping on the third order, or a small free gift. It certainly encourages people to come back – particularly if you send well-timed emails reminding users that they have these offers available to use.
When you’re running an eCommerce store, by far the most important things are interaction, and encouraging people to come back once they have shopped with you the first time. Both of these are very much linked, and if you are tuned in to the needs and wishes of your customers, it is likely that they will feel this, and will enjoy using your site. Spending time thinking about your strategy is important, as it can certainly make a huge difference to your long term profits.